“I’m a big fan of the supply and inventory quality conversation. There is a mindset change that needs to happen in this industry, and that mindset change is going from thinking scale first to quality. The facts are that bigger is no longer better. Providing quality is what’s going to get you more spend than duplicating requests and going towards scale. Some publishers are starting to do this already, and they’re increasing revenue by taking these steps.” — Tyler Romasco, SVP of Global Publisher Development at OpenX
Understanding Supply Quality in Advertising With Tyler Romasco
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