OpenX, an omnichannel supply-side platform, this morning announced it is launching ‘TV by OpenX’, a product which the company says combines the best of linear and programmatic TV buying models, in the UK, France, Germany, Italy, Spain, Japan, and Australia. TV by OpenX pools direct-sourced connected TV (CTV) inventory from what it deems to be broadcast-quality publishers, which OpenX says is a first step towards true transparent, biddable CTV.
‘TV by OpenX’ Rolls Out in Europe
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