{"id":727,"date":"2015-12-22T09:05:05","date_gmt":"2015-12-22T09:05:05","guid":{"rendered":"http:\/\/v2.openx.local\/press-releases\/quebecor-selects-the-openx-ad-technology-platform\/"},"modified":"2022-03-13T04:36:41","modified_gmt":"2022-03-13T04:36:41","slug":"quebecor-selects-the-openx-ad-technology-platform","status":"publish","type":"press-releases","link":"https:\/\/www.openx.com\/press-releases\/quebecor-selects-the-openx-ad-technology-platform\/","title":{"rendered":"Quebecor Selects the OpenX Ad Technology Platform"},"content":{"rendered":"\n<p><em>Cloud-based Ad Server will monetize and manage digital advertising inventory<\/em><\/p>\n\n\n\n<p><strong>Los Angeles and New York<\/strong> \u2013 December 22, 2015&nbsp;\u2013 OpenX, a leader in creating programmatic advertising marketplaces, today announced that Quebecor Media has selected OpenX\u2019s Ad Server technology platform to manage and monetize its digital advertising inventory. The agreement will apply to serving ads within email newsletters for all of Quebecor\u2019s properties.<\/p>\n\n\n\n<p>With the OpenX Ad Server, Quebecor will be able to leverage a wide variety of forecasting, workflow, targeting, optimization, and reporting tools to provide the best results for their advertisers. The OpenX Ad Server\u2019s superior email ad serving capabilities provide Quebecor with the ability to target and prioritize multiple campaigns in rotation, ultimately driving higher yield. In addition to leveraging OpenX\u2019s Ad Server, Quebecor will participate in the OpenX Ad Exchange, a global RTB marketplace.<\/p>\n\n\n\n<p>Quebecor, a Canadian broadcasting, communications and publishing company, has a combination of media that reaches 96% of the Quebec population. It operates various subsidiaries including Canoe.ca which has a&nbsp;monthly average of 10 million unique visitors and 290 million page views.&nbsp;Other brands operated in Canada by the company include well-known fashion publications such as Elle Canada &amp; Elle Quebec.<\/p>\n\n\n\n<p><strong>About Quebecor<\/strong><br>Quebecor, a Canadian leader in telecommunications, entertainment, news media and culture, is one of the best-performing integrated communications companies in the industry. Driven by their determination to deliver the best possible customer experience, all of Quebecor\u2019s subsidiaries and brands are differentiated by their high-quality, multiplatform, convergent products and services.<\/p>\n\n\n\n<p>Quebecor (TSX: QBR.A, QBR.B) is headquartered in Qu\u00e9bec. It holds a 75.36% interest in Quebecor Media, which employs close to 12,000 people in Canada.<\/p>\n\n\n\n<p>A family business founded in 1950, Quebecor is strongly committed to the community. Every year, it actively supports people working with more than 400 organizations in the vital fields of culture, health, education, the environment and entrepreneurship.<br><a href=\"http:\/\/www.quebecor.com\/\">www.quebecor.com<\/a><\/p>\n\n\n\n<p><strong>About OpenX<br><\/strong>OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.<\/p>\n\n\n\n<p>Today, OpenX operates one of the largest, most efficient and highest quality programmatic markets in the world. Our single stack system also encompasses a complete supply side platform powered by the unique OpenX Demand Fusion technology that merges network and Real-Time Bidding, and a comprehensive ad server.<\/p>\n\n\n\n<p>At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.openx.com\/\">http:\/\/www.openx.com<\/a> @openx<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[22,27,24],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quebecor Selects the OpenX Ad Technology Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/press-releases\/quebecor-selects-the-openx-ad-technology-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quebecor Selects the OpenX Ad Technology Platform\" \/>\n<meta property=\"og:description\" content=\"Cloud-based Ad Server will monetize and manage digital advertising inventory Los Angeles and New York \u2013 December 22, 2015&nbsp;\u2013 OpenX, a leader in creating programmatic advertising marketplaces, today announced that Quebecor Media has selected OpenX\u2019s Ad Server technology platform to manage and monetize its digital advertising inventory. 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