{"id":688,"date":"2010-08-31T23:49:34","date_gmt":"2010-08-31T23:49:34","guid":{"rendered":"http:\/\/v2.openx.local\/press-releases\/dentsu-group-company-and-openx-to-launch-openx-market-japan\/"},"modified":"2022-03-13T05:12:07","modified_gmt":"2022-03-13T05:12:07","slug":"dentsu-group-company-and-openx-to-launch-openx-market-japan","status":"publish","type":"press-releases","link":"https:\/\/www.openx.com\/press-releases\/dentsu-group-company-and-openx-to-launch-openx-market-japan\/","title":{"rendered":"Dentsu Group Company and OpenX to Launch OpenX Market Japan"},"content":{"rendered":"\n

TOKYO and LOS ANGELES, August 31, 2010<\/strong> Cyber communications inc. (cci), Japan\u2019s leading media representative company and a wholly owned subsidiary of Dentsu Inc., and OpenX Technologies, Inc. (OpenX), the world\u2019s leading independent provider of digital advertising technology, today announced a multi-year partnership to launch OpenX Market Japan, a new online advertising exchange model designed to lead the evolution of online exchanges in Japan. Under the terms of the exclusive partnership, cci will bring the benefits of OpenX\u2019s proven global ad marketplace to Japanese publishers, advertisers and agencies at a local level. The launch will take place in the fourth quarter of 2010.<\/p>\n\n\n\n

OpenX Market Japan will increase the value of display advertising and maximize publishers\u2019 revenue by helping advertisers much more easily reach their target audiences across large numbers of websites. Specifically, the new partnership will be a powerful combination of cci\u2019s market expertise and supply and demand relationships in the Japanese market and OpenX\u2019s global technology platform and innovative marketplace design. OpenX Market Japan is part of OpenX\u2019s new global approach to online advertising marketplaces that allows major online media companies in key regions to participate directly in building exchange value chains.<\/p>\n\n\n\n

The Japanese online advertising market was worth an estimated $7.4 billion in 2009 and is projected to grow to more than $10 billion by 2014*, a growth rate of more than 42%. It is the second largest online advertising market in the world.<\/p>\n\n\n\n

OpenX will power OpenX Market Japan by providing the regionally specific toolset required for success in Japan alongside the core technology and market design of the global OpenX Market, which already reaches more than 400 million unique users monthly**. cci is the first Asian partner in a global, interconnected alliance of regional partners driving participation into OpenX Market.<\/p>\n\n\n\n

\u201cWe\u2019re extremely pleased to be partnering with cci, a subsidiary of Dentsu, to develop Japan\u2019s first truly open online ad exchange,\u201d said Tim Cadogan, chief executive officer, OpenX. \u201cFurthermore, we\u2019re delighted for the first time to have the digital arm of a major global advertising group participating in OpenX Market. We believe cci will help to rapidly accelerate the exchange\u2019s growth in Japan.\u201d<\/p>\n\n\n\n

OpenX Market Japan will enable publishers to maximize their ad revenue by selling their inventory via a powerful exchange where all classes of buyers compete for each impression in a real-time auction. The auction will be run for every single impression in real-time with a minimum \u201cfloor price\u201d set by the publishers.<\/p>\n\n\n\n

OpenX Market Japan will feature a number of key and unique benefits:<\/p>\n\n\n\n

Benefits for publishers<\/strong><\/p>\n\n\n\n