{"id":679,"date":"2019-06-25T18:55:03","date_gmt":"2019-06-25T18:55:03","guid":{"rendered":"http:\/\/v2.openx.local\/press-releases\/the-ozone-project-and-openx-partner-to-increase-monetisation-for-publishers-digital-ad-inventory\/"},"modified":"2022-03-12T21:53:15","modified_gmt":"2022-03-12T21:53:15","slug":"the-ozone-project-and-openx-partner-to-increase-monetisation-for-publishers-digital-ad-inventory","status":"publish","type":"press-releases","link":"https:\/\/www.openx.com\/press-releases\/the-ozone-project-and-openx-partner-to-increase-monetisation-for-publishers-digital-ad-inventory\/","title":{"rendered":"The Ozone Project and OpenX partner to increase monetisation for publisher\u2019s digital ad inventory"},"content":{"rendered":"\n<p><strong>26 June 2019, London: <\/strong>The Ozone Project, the transparent and brand safe platform for programmatic advertising, today announces its partnership with OpenX, the leading independent advertising exchange, as Ozone Audience\u2019s self-service partner. The partnership will see Ozone Audience\u2019s segments made available to buyers via OpenX deals, giving brands and buyers\u2019 greater control of their buying whilst diversifying the demand Ozone delivers to its publishers.<\/p>\n\n\n\n<p>Launched by Guardian News &amp; Media, News UK, The Telegraph and Reach PLC, the company\u2019s <em>Ozone Audience<\/em> platform reaches more than 42 million people in brand safe, premium environments across the UK\u2019s most trusted publishers. Partnering with a leading technology provider known for exceptional quality and technology, like OpenX, has enabled Ozone to expand the number of premium buyers that can access the company\u2019s inventory by creating a scaled marketplace that aligns with two of the company\u2019s core values \u2013 quality and trust.<\/p>\n\n\n\n<p>OpenX had been operating as a closed-test partner for Ozone Platform since September. The collaboration underlines The Ozone Project\u2019s commitment to provide brands and buyers with ready access to the largest collection of consented first-party audience data through a single buying point.&nbsp;<\/p>\n\n\n\n<p>Danny Spears, Commercial Director, The Ozone Project, said: \u201cWhilst buy-side programmatic technology has given brands\u2019 and buyers\u2019 access to incredible scale, a consequence has been that ad spend has been diverted away from quality publishers\u2019 audiences and into the long-tail of the web. Ozone Audience\u2019s partnership with OpenX now makes it possible for programmatic buyers to access quality audiences at unparalleled scale in trusted environments. It also underlines our commitment to helping our premium publishers increase their monetisation by providing them with truly incremental programmatic demand.\u201d<\/p>\n\n\n\n<p>Richard Ottoy, VP of Publisher Development, EMEA, OpenX said: \u201cHelping publishers better monetize their inventory has always been key to our business at OpenX and we\u2019re thrilled to be working with The Ozone Project to offer yet another way to connect premium publishers with the advertisers that value their audiences most. Beyond creating a trusted marketplace for publishers and buyers, this partnership presents an important opportunity to highlight the true value of audiences across the open web by leveraging Ozone\u2019s collection of consented first-party audience data \u2014 an added benefit that we believe advertisers have been looking for and that will result in publishers capturing more of the revenue they deserve.\u201d<\/p>\n\n\n\n<p>###<\/p>\n\n\n\n<p><strong>About The Ozone Project <\/strong>&nbsp;<\/p>\n\n\n\n<p>The Ozone Project is the only transparent and brand safe platform in the UK for programmatic advertising, offering advertisers direct access to an audience of more than 42 million people in premium environments across the UK\u2019s most trusted publishers. Formed by Guardian News &amp; Media, News UK, The Telegraph and Reach PLC, The Ozone Project is challenging the rules of engagement within digital advertising, and bringing the trusted web to the open web.&nbsp;<\/p>\n\n\n\n<p><strong>About OpenX<\/strong><\/p>\n\n\n\n<p>Nobody understands the open web better than OpenX. As the world\u2019s leading independent advertising exchange, OpenX makes the efficient people-based marketing experience of the walled gardens available to all marketers and publishers across the open web. OpenX works with more than 34,000 advertisers and thousands of the most popular websites and mobile apps across every screen and device globally, reaching every digitally addressable adult in the US. That\u2019s the Power of Open\u2122.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[22,45,24,85],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ozone Project and OpenX partner to increase monetisation for publisher\u2019s digital ad inventory<\/title>\n<meta name=\"description\" content=\"26 June 2019, London: The Ozone Project, the transparent and brand safe platform for programmatic advertising, today announces its partnership with OpenX, The Ozone Project announces its partnership with OpenX, the leading independent advertising exchange, as Ozone Audience\u2019s self-service partner. 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