{"id":2836,"date":"2023-04-04T05:00:00","date_gmt":"2023-04-04T12:00:00","guid":{"rendered":"https:\/\/www.openx.com\/?post_type=press-releases&#038;p=2836"},"modified":"2023-04-03T11:56:08","modified_gmt":"2023-04-03T18:56:08","slug":"oracle-audiences-available-through-openx-for-supply-side-ctv-targeting","status":"publish","type":"press-releases","link":"https:\/\/www.openx.com\/press-releases\/oracle-audiences-available-through-openx-for-supply-side-ctv-targeting\/","title":{"rendered":"Oracle Audiences Available Through OpenX for Supply-Side CTV Targeting"},"content":{"rendered":"\n<p class=\"has-openx-h-5-font-size\"><strong>Brands and agencies can now access Oracle Advertising data for supply-side targeting via OpenX<\/strong><\/p>\n\n\n\n<p><strong>PASADENA, CA, April 4, 2023<\/strong> \u2013 OpenX Technologies, Inc., one of the world\u2019s leading omnichannel sell-side platforms today announced a new collaboration with Oracle that connects <a href=\"https:\/\/www.oracle.com\/cx\/advertising\/audiences\/\">Oracle Audiences<\/a> with OpenX\u2019s CTV, app, and web inventory. This supply-side integration makes it easy for buyers to leverage Oracle data through a deal ID for audience targeting providing brands with a more direct path to their inventory, higher match rates for improved scale and efficiency, plus more control and transparency over their media buys. OpenX is an early adopter of Oracle Audiences on the supply-side, and is the first in CTV due to their interoperable identity graph, OpenAudience.<\/p>\n\n\n\n<p>\u201cBuyers are shifting more of their advertising investments into premium addressable video such as CTV, but that inventory comes at a higher price. That\u2019s why leveraging the strongest data signals to target just the right audiences and minimizing waste is critical for marketers to reach their KPIs efficiently\u201d said Mollie Spilman, Chief Revenue Officer at Oracle Advertising. \u201cOpenX and their supply-side platform make it easy for buyers to append Oracle Audiences across their premium omnichannel inventory, including an impressive list of quality CTV partners verified and measured by our <a href=\"https:\/\/www.oracle.com\/cx\/advertising\/measurement\/\">Oracle Moat<\/a> integration.\u201d<\/p>\n\n\n\n<p>The collaboration unlocks key benefits for buyers and publishers. Clients of Oracle Advertising can more efficiently reach their own customers and highest-value prospects through a more direct supply-side path, enabling easy media buying at scale using Oracle\u2019s vast data assets powering their proprietary audiences. Other media buyers gain access to Oracle\u2019s Audiences and Data Marketplace through the integration with OpenX\u2019s supply-side platform, providing new targeting capabilities. At the same time, publishers, particularly CTV publishers can access differentiated demand through and deliver greater ROI for the advertisers.<\/p>\n\n\n\n<p>\u201cOracle is an ideal partner, bringing audiences that are both high in quality and in scale. They also bring the ability to connect offline and online purchase data from hundreds of retailers and other data contributors. Oracle Audiences enhance our supply-side targeting offering by delivering expansive options to our buyers, who are looking to increase their match rates and achieve better scale against their audiences, particularly in CTV environments. We\u2019re thrilled to connect directly with Oracle, as we grow our data collaboration to meet this growing demand.\u201d said Brian Chisholm, SVP of Strategic Partnerships at OpenX<\/p>\n\n\n\n<p class=\"has-openx-h-5-font-size\"><strong>About OpenX<\/strong><\/p>\n\n\n\n<p>OpenX is a sell-side platform that is a leader in advertising technology and is helping to create a world where the open web thrives. The company powers advertising on web, mobile and connected TV formats, enabling marketers to reach their target audience across OpenX\u2019s global network of publishers. OpenX works with more than 130,000 premium publishers and receives more than 300 billion ad requests every day. OpenX has been certified as a CarbonNeutral\u00ae company and in January of 2023, announced that it was the first company in the advertising, technology, and media sectors to achieve independent validation for having fulfilled their net-zero targets visit the company\u2019s website at <a href=\"https:\/\/www.openx.com\">www.openx.com<\/a>.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[2],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Oracle Audiences Available Through OpenX for Supply-Side CTV Targeting | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/press-releases\/oracle-audiences-available-through-openx-for-supply-side-ctv-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oracle Audiences Available Through OpenX for Supply-Side CTV Targeting | OpenX\" \/>\n<meta property=\"og:description\" content=\"Brands and agencies can now access Oracle Advertising data for supply-side targeting via OpenX PASADENA, CA, April 4, 2023 \u2013 OpenX Technologies, Inc., one of the world\u2019s leading omnichannel sell-side platforms today announced a new collaboration with Oracle that connects Oracle Audiences with OpenX\u2019s CTV, app, and web inventory. 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