{"id":2205,"date":"2022-06-17T08:59:00","date_gmt":"2022-06-17T15:59:00","guid":{"rendered":"https:\/\/www.openx.com\/?post_type=press-releases&#038;p=2205"},"modified":"2022-06-17T08:57:43","modified_gmt":"2022-06-17T15:57:43","slug":"openx-names-industry-veteran-geoff-wolinetz-to-oversee-demand-side-platform-relationships","status":"publish","type":"press-releases","link":"https:\/\/www.openx.com\/press-releases\/openx-names-industry-veteran-geoff-wolinetz-to-oversee-demand-side-platform-relationships\/","title":{"rendered":"OpenX Names Industry Veteran Geoff Wolinetz to Oversee Demand-Side Platform Relationships"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/06\/Geoff_Wolinetz-1.jpg\" alt=\"\" class=\"wp-image-2211\" width=\"227\" height=\"227\"\/><figcaption>Geoff Wolinetz, Senior Vice President of Demand Platforms<\/figcaption><\/figure><\/div>\n\n\n<p><strong>PASADENA, Calif., June 16, 2022<\/strong> \u2013 OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today announced the appointment of broadcast and advertising industry veteran Geoff Wolinetz as senior vice president of demand platforms. In this role, Wolinetz will oversee OpenX\u2019s relationships with demand-side platforms (DSPs) with a focus on emerging digital platforms and TV. His immediate priorities are building and expanding the strategic relationships with DSP partners and helping them \u201cfuture-proof\u201d their businesses as the industry moves into a cookie-less environment.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p>Most recently, Wolinetz led the expansion of the connected TV business at Chalice, a marketing and data science company that helps brands create custom algorithms for DSPs, as the company\u2019s senior vice president of growth.\u00a0<\/p>\n\n\n\n<p>\u201cGeoff brings a robust supply-side perspective, most notably in broadcasting and TV advertising, that will be invaluable in growing our DSP business,\u201d said John Gentry, chief executive officer of OpenX. \u201cAs OpenX continues to take a more holistic approach within the digital advertising value chain \u2013 reducing the friction between supply and demand \u2013 Geoff\u2019s previous experience on both sides of the equation will help us connect those dots.\u201d<\/p>\n\n\n\n<p>Wolinetz\u2019s career has focused on building relationships with inventory suppliers and helping them monetize their businesses. Prior to Chalice, he was the senior vice president of client relationships and head of revenue at Comcast Corp.\u2019s FreeWheel, which enables all segments of the new TV ecosystem. Earlier, he spent 16 years at Turner Broadcasting, Inc. supporting advertising and operational services in various leadership positions.<\/p>\n\n\n\n<p>\u201cOpenX is at an exciting stage of its evolution as an industry-leading connector of supply and demand, and it is making serious commitments to sustainability within the industry,\u201d said Wolinetz. \u201cI\u2019m thrilled to join the company and help grow our demand partnerships in new and interesting ways. I\u2019m inspired by the culture of inclusivity and eager to be a part of an organization that places such emphasis on making the ecosystem a better place for everyone involved.\u201d<\/p>\n\n\n\n<p><strong>About OpenX<\/strong>&nbsp;<\/p>\n\n\n\n<p>OpenX is a pioneering leader in advertising technology, helping create a world where the open web thrives. The company powers advertising on web, mobile and connected TV formats, enabling marketers to reach their target audience across OpenX\u2019s global network of publishers. OpenX works with more than 130,000 premium publishers and receives more than 250 billion ad requests every day. OpenX has been certified as a CarbonNeutral\u00ae company and is on a path to becoming one of the first companies in the world to achieve Net-Zero status.<\/p>\n\n\n\n<p>Media Contact:<br>Vanessa Flores Waite<br><a href=\"mailto:press@OpenX.com\">press@OpenX.com<\/a>&nbsp;<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[2],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OpenX Names Industry Veteran Geoff Wolinetz to Oversee Demand-Side Platform Relationships | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/press-releases\/openx-names-industry-veteran-geoff-wolinetz-to-oversee-demand-side-platform-relationships\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Names Industry Veteran Geoff Wolinetz to Oversee Demand-Side Platform Relationships | OpenX\" \/>\n<meta property=\"og:description\" content=\"PASADENA, Calif., June 16, 2022 \u2013 OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today announced the appointment of broadcast and advertising industry veteran Geoff Wolinetz as senior vice president of demand platforms. 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