{"id":1575,"date":"2017-09-11T23:09:00","date_gmt":"2017-09-11T23:09:00","guid":{"rendered":"https:\/\/openx.com\/?post_type=press-releases&#038;p=1575"},"modified":"2022-03-10T23:42:51","modified_gmt":"2022-03-10T23:42:51","slug":"guardian-selects-openx-programmatic-partner-maximise-inventory-value","status":"publish","type":"press-releases","link":"https:\/\/www.openx.com\/press-releases\/guardian-selects-openx-programmatic-partner-maximise-inventory-value\/","title":{"rendered":"The Guardian Selects OpenX as Programmatic Partner to Maximise Inventory Value"},"content":{"rendered":"\n<h6 class=\"wp-block-heading\"><em>Trust, openness and transparency among key decision factors for the publisher<\/em><\/h6>\n\n\n\n<p><strong>LONDON and LOS ANGELES<\/strong> \u2013 11 September 2017 \u2013<a href=\"http:\/\/www.openx.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> OpenX<\/a>, the global leader in quality programmatic advertising, has been selected as a programmatic partner by the Guardian to help maximise the true value of the premium publisher\u2019s content. The Guardian, a global news site that generates more than 150 million unique browsers worldwide per month, will now leverage the OpenX Ad Exchange to further monetise their highly desirable inventory across both desktop and mobile platforms globally.<\/p>\n\n\n\n<p>The OpenX Ad Exchange is recognized across the industry as a safe and transparent marketplace for buyers and sellers. Beyond access to one of the industry\u2019s highest quality exchanges, OpenX will also serve as a&nbsp;provider of programmatic direct solutions for the Guardian, including private marketplaces (PMPs) that offer buyers access to the Guardian\u2019s premium inventory.<\/p>\n\n\n\n<p>Jason Fairchild, co-founder and chief revenue officer at OpenX said, \u201cWe are excited to be working with one of the world\u2019s top online publishers, and look forward to providing an open and trusting relationship with the Guardian. We have had extensive conversations with the Guardian to understand their programmatic aspirations and concerns and we share their deep commitment to quality. We pride ourselves on our transparency and open lines of communication with both the publishers and the advertisers we work with and we have full confidence this partnership will yield significant outcomes.\u201d<\/p>\n\n\n\n<p>Daniel Spears, programmatic director at Guardian News &amp; Media said, \u201cWe\u2019re happy to be working with OpenX as part of our overall programmatic strategy to help the best range of media buyers gain access to our premium inventory. We are confident that OpenX will deliver incremental value to both the Guardian and our media partners.\u201d<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[24,28,127],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Guardian Selects OpenX as Programmatic Partner to Maximise Inventory Value | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/press-releases\/guardian-selects-openx-programmatic-partner-maximise-inventory-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Guardian Selects OpenX as Programmatic Partner to Maximise Inventory Value | OpenX\" \/>\n<meta property=\"og:description\" content=\"Trust, openness and transparency among key decision factors for the publisher LONDON and LOS ANGELES \u2013 11 September 2017 \u2013 OpenX, the global leader in quality programmatic advertising, has been selected as a programmatic partner by the Guardian to help maximise the true value of the premium publisher\u2019s content. 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