{"id":3222,"date":"2024-04-22T09:19:17","date_gmt":"2024-04-22T13:19:17","guid":{"rendered":"https:\/\/www.openx.com\/?post_type=news&p=3222"},"modified":"2024-04-25T09:20:32","modified_gmt":"2024-04-25T13:20:32","slug":"does-the-ad-industry-take-sustainability-seriously","status":"publish","type":"news","link":"https:\/\/www.openx.com\/news\/does-the-ad-industry-take-sustainability-seriously\/","title":{"rendered":"Does the Ad Industry Take Sustainability Seriously?"},"content":{"rendered":"\n

“We shouldn\u2019t expect perfection overnight, but by working collaboratively, ensuring carbon reduction measures are realistic, and independently verifying sustainability reporting, we can ensure the industry remains accountable and avoids green-washing.” – Amanda Forrester, VP, Marketing at OpenX<\/em><\/p>\n\n\n\n

Read the full article here<\/a><\/p>\n","protected":false},"author":13,"featured_media":3206,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"acf":[],"yoast_head":"\nDoes the Ad Industry Take Sustainability Seriously? | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/news\/does-the-ad-industry-take-sustainability-seriously\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does the Ad Industry Take Sustainability Seriously? | OpenX\" \/>\n<meta property=\"og:description\" content=\"“We shouldn\u2019t expect perfection overnight, but by working collaboratively, ensuring carbon reduction measures are realistic, and independently verifying sustainability reporting, we can ensure the industry remains accountable and avoids green-washing.” – Amanda Forrester, VP, Marketing at OpenX Read the full article here\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.openx.com\/news\/does-the-ad-industry-take-sustainability-seriously\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T13:20:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.openx.com\/wp-content\/uploads\/2024\/04\/2x-logo-exchange-wire.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1256\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.openx.com\/news\/does-the-ad-industry-take-sustainability-seriously\/\",\"url\":\"https:\/\/www.openx.com\/news\/does-the-ad-industry-take-sustainability-seriously\/\",\"name\":\"Does the Ad Industry Take Sustainability Seriously? | OpenX\",\"isPartOf\":{\"@id\":\"https:\/\/www.openx.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.openx.com\/news\/does-the-ad-industry-take-sustainability-seriously\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.openx.com\/news\/does-the-ad-industry-take-sustainability-seriously\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2024\/04\/2x-logo-exchange-wire.png\",\"datePublished\":\"2024-04-22T13:19:17+00:00\",\"dateModified\":\"2024-04-25T13:20:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.openx.com\/news\/does-the-ad-industry-take-sustainability-seriously\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.openx.com\/news\/does-the-ad-industry-take-sustainability-seriously\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.openx.com\/news\/does-the-ad-industry-take-sustainability-seriously\/#primaryimage\",\"url\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2024\/04\/2x-logo-exchange-wire.png\",\"contentUrl\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2024\/04\/2x-logo-exchange-wire.png\",\"width\":2400,\"height\":1256},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.openx.com\/news\/does-the-ad-industry-take-sustainability-seriously\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.openx.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/www.openx.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Does the Ad Industry Take Sustainability Seriously?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.openx.com\/#website\",\"url\":\"https:\/\/www.openx.com\/\",\"name\":\"OpenX\",\"description\":\"Industry-leading technology, premium service, and huge scale make us the world's most dynamic exchange for data and identity \u2014 whether cookies are here or not.\",\"publisher\":{\"@id\":\"https:\/\/www.openx.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.openx.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.openx.com\/#organization\",\"name\":\"OpenX\",\"url\":\"https:\/\/www.openx.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.openx.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png\",\"contentUrl\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png\",\"width\":1200,\"height\":628,\"caption\":\"OpenX\"},\"image\":{\"@id\":\"https:\/\/www.openx.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OpenX\/\",\"https:\/\/x.com\/OpenX\",\"https:\/\/www.instagram.com\/openxlife\/\",\"https:\/\/www.linkedin.com\/company\/openx\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Does the Ad Industry Take Sustainability Seriously? | OpenX","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.openx.com\/news\/does-the-ad-industry-take-sustainability-seriously\/","og_locale":"en_US","og_type":"article","og_title":"Does the Ad Industry Take Sustainability Seriously? | OpenX","og_description":"“We shouldn\u2019t expect perfection overnight, but by working collaboratively, ensuring carbon reduction measures are realistic, and independently verifying sustainability reporting, we can ensure the industry remains accountable and avoids green-washing.” – Amanda Forrester, VP, Marketing at OpenX Read the full article here","og_url":"https:\/\/www.openx.com\/news\/does-the-ad-industry-take-sustainability-seriously\/","og_site_name":"OpenX","article_publisher":"https:\/\/www.facebook.com\/OpenX\/","article_modified_time":"2024-04-25T13:20:32+00:00","og_image":[{"width":2400,"height":1256,"url":"https:\/\/www.openx.com\/wp-content\/uploads\/2024\/04\/2x-logo-exchange-wire.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@OpenX","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.openx.com\/news\/does-the-ad-industry-take-sustainability-seriously\/","url":"https:\/\/www.openx.com\/news\/does-the-ad-industry-take-sustainability-seriously\/","name":"Does the Ad Industry Take Sustainability Seriously? | OpenX","isPartOf":{"@id":"https:\/\/www.openx.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.openx.com\/news\/does-the-ad-industry-take-sustainability-seriously\/#primaryimage"},"image":{"@id":"https:\/\/www.openx.com\/news\/does-the-ad-industry-take-sustainability-seriously\/#primaryimage"},"thumbnailUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2024\/04\/2x-logo-exchange-wire.png","datePublished":"2024-04-22T13:19:17+00:00","dateModified":"2024-04-25T13:20:32+00:00","breadcrumb":{"@id":"https:\/\/www.openx.com\/news\/does-the-ad-industry-take-sustainability-seriously\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.openx.com\/news\/does-the-ad-industry-take-sustainability-seriously\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.openx.com\/news\/does-the-ad-industry-take-sustainability-seriously\/#primaryimage","url":"https:\/\/www.openx.com\/wp-content\/uploads\/2024\/04\/2x-logo-exchange-wire.png","contentUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2024\/04\/2x-logo-exchange-wire.png","width":2400,"height":1256},{"@type":"BreadcrumbList","@id":"https:\/\/www.openx.com\/news\/does-the-ad-industry-take-sustainability-seriously\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.openx.com\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.openx.com\/news\/"},{"@type":"ListItem","position":3,"name":"Does the Ad Industry Take Sustainability Seriously?"}]},{"@type":"WebSite","@id":"https:\/\/www.openx.com\/#website","url":"https:\/\/www.openx.com\/","name":"OpenX","description":"Industry-leading technology, premium service, and huge scale make us the world's most dynamic exchange for data and identity \u2014 whether cookies are here or not.","publisher":{"@id":"https:\/\/www.openx.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.openx.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.openx.com\/#organization","name":"OpenX","url":"https:\/\/www.openx.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.openx.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png","contentUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png","width":1200,"height":628,"caption":"OpenX"},"image":{"@id":"https:\/\/www.openx.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OpenX\/","https:\/\/x.com\/OpenX","https:\/\/www.instagram.com\/openxlife\/","https:\/\/www.linkedin.com\/company\/openx\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.openx.com\/wp-json\/wp\/v2\/news\/3222"}],"collection":[{"href":"https:\/\/www.openx.com\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.openx.com\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.openx.com\/wp-json\/wp\/v2\/users\/13"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.openx.com\/wp-json\/wp\/v2\/media\/3206"}],"wp:attachment":[{"href":"https:\/\/www.openx.com\/wp-json\/wp\/v2\/media?parent=3222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.openx.com\/wp-json\/wp\/v2\/categories?post=3222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.openx.com\/wp-json\/wp\/v2\/tags?post=3222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}