{"id":3190,"date":"2024-04-15T14:23:44","date_gmt":"2024-04-15T18:23:44","guid":{"rendered":"https:\/\/www.openx.com\/?post_type=news&#038;p=3190"},"modified":"2024-04-17T11:46:11","modified_gmt":"2024-04-17T15:46:11","slug":"ad-industry-prepares-for-tipping-point-this-year-in-sustainability","status":"publish","type":"news","link":"https:\/\/www.openx.com\/news\/ad-industry-prepares-for-tipping-point-this-year-in-sustainability\/","title":{"rendered":"Ad industry prepares for \u2018tipping point\u2019 this year in sustainability"},"content":{"rendered":"\n<p>\u201cAs brands continue to advance their sustainability missions, they\u2019re including this type of measurement in their briefs,\u201d said Joseph Worswick, vp of buyer development and head of sustainability at OpenX, which claimed stakes to being the first net-zero ad tech company last year.<\/p>\n\n\n\n<p><a href=\"https:\/\/digiday.com\/marketing\/ad-industry-prepares-for-tipping-point-this-year-in-sustainability\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Read the full article here<\/a><\/p>\n","protected":false},"author":13,"featured_media":3204,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ad industry prepares for \u2018tipping point\u2019 this year in sustainability | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/news\/ad-industry-prepares-for-tipping-point-this-year-in-sustainability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad industry prepares for \u2018tipping point\u2019 this year in sustainability | OpenX\" \/>\n<meta property=\"og:description\" content=\"\u201cAs brands continue to advance their sustainability missions, they\u2019re including this type of measurement in their briefs,\u201d said Joseph Worswick, vp of buyer development and head of sustainability at OpenX, which claimed stakes to being the first net-zero ad tech company last year. 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