{"id":1237,"date":"2015-02-10T10:25:15","date_gmt":"2015-02-10T10:25:15","guid":{"rendered":"http:\/\/v2.openx.local\/news\/ad-exchange-openx-says-its-battling-ad-fraud-head-on\/"},"modified":"2022-03-13T20:09:55","modified_gmt":"2022-03-13T20:09:55","slug":"ad-exchange-openx-says-its-battling-ad-fraud-head-on","status":"publish","type":"news","link":"https:\/\/www.openx.com\/news\/ad-exchange-openx-says-its-battling-ad-fraud-head-on\/","title":{"rendered":"Ad Exchange OpenX Says It\u2019s Battling Ad Fraud Head-On"},"content":{"rendered":"\n<p>Programmatic advertising is booming. Marketers and media owners are increasingly buying and selling ad space using automated software tools instead of phones and email, and technology companies are jockeying for position as the vendors of choice for software tools.<\/p>\n\n\n\n<p><a href=\"http:\/\/blogs.wsj.com\/cmo\/2015\/02\/09\/openx-says-its-battling-ad-fraud-head-on\/\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1647,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[22,81,24,28],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ad Exchange OpenX Says It\u2019s Battling Ad Fraud Head-On<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/news\/ad-exchange-openx-says-its-battling-ad-fraud-head-on\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Exchange OpenX Says It\u2019s Battling Ad Fraud Head-On\" \/>\n<meta property=\"og:description\" content=\"Programmatic advertising is booming. Marketers and media owners are increasingly buying and selling ad space using automated software tools instead of phones and email, and technology companies are jockeying for position as the vendors of choice for software tools. &gt;Read the Full Article\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.openx.com\/news\/ad-exchange-openx-says-its-battling-ad-fraud-head-on\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-13T20:09:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-the-wall-street-journal.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" 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