{"id":1232,"date":"2015-03-26T11:25:55","date_gmt":"2015-03-26T11:25:55","guid":{"rendered":"http:\/\/v2.openx.local\/news\/openx-puts-ad-fraud-detection-on-consumers-computers\/"},"modified":"2022-03-13T20:08:26","modified_gmt":"2022-03-13T20:08:26","slug":"openx-puts-ad-fraud-detection-on-consumers-computers","status":"publish","type":"news","link":"https:\/\/www.openx.com\/news\/openx-puts-ad-fraud-detection-on-consumers-computers\/","title":{"rendered":"OpenX Puts Ad Fraud Detection On Consumers\u2019 Computers"},"content":{"rendered":"\n<p>There are several techniques for identifying what has become the scourge of the internet for advertisers \u2013 code that fires up web pages just to ensure ads are displayed for which a buyer must pay.<\/p>\n\n\n\n<p>Now online ad tech vendor OpenX is trying a twist on fraud detection, with a third-generation iteration to its so-called \u201cTraffic Quality Platform\u201d.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.beet.tv\/2015\/03\/openxbotnet.html\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1687,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[24,28],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OpenX Puts Ad Fraud Detection On Consumers\u2019 Computers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/news\/openx-puts-ad-fraud-detection-on-consumers-computers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Puts Ad Fraud Detection On Consumers\u2019 Computers\" \/>\n<meta property=\"og:description\" content=\"There are several techniques for identifying what has become the scourge of the internet for advertisers \u2013 code that fires up web pages just to ensure ads are displayed for which a buyer must pay. Now online ad tech vendor OpenX is trying a twist on fraud detection, with a third-generation iteration to its so-called [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.openx.com\/news\/openx-puts-ad-fraud-detection-on-consumers-computers\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-13T20:08:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-beet-tv.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta 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