{"id":1219,"date":"2015-11-24T08:52:56","date_gmt":"2015-11-24T08:52:56","guid":{"rendered":"http:\/\/v2.openx.local\/news\/tech-trend-to-watch-this-holiday-season-mobile-advertising\/"},"modified":"2022-03-13T19:55:09","modified_gmt":"2022-03-13T19:55:09","slug":"tech-trend-to-watch-this-holiday-season-mobile-advertising","status":"publish","type":"news","link":"https:\/\/www.openx.com\/news\/tech-trend-to-watch-this-holiday-season-mobile-advertising\/","title":{"rendered":"Tech Trend To Watch This Holiday Season: Mobile Advertising"},"content":{"rendered":"\n<p>Mobile usage among consumers is expected to continue to grow at this breakneck pace. Smartphone users worldwide will surpass the 2 billion mark over the next year, per eMarketer.<\/p>\n\n\n\n<p>Further, consumers are growing more comfortable purchasing via the mobile channel, while Facebook IQ found that the frequency of mobile purchases increased 35% between January through May of this year.<\/p>\n\n\n\n<p>&gt;<a href=\"http:\/\/www.mediapost.com\/publications\/article\/262950\/tech-trend-to-watch-this-holiday-season-mobile-ad.html?edition=88106\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article&nbsp;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1627,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[23,24],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tech Trend To Watch This Holiday Season: Mobile Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/news\/tech-trend-to-watch-this-holiday-season-mobile-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tech Trend To Watch This Holiday Season: Mobile Advertising\" \/>\n<meta property=\"og:description\" content=\"Mobile usage among consumers is expected to continue to grow at this breakneck pace. Smartphone users worldwide will surpass the 2 billion mark over the next year, per eMarketer. Further, consumers are growing more comfortable purchasing via the mobile channel, while Facebook IQ found that the frequency of mobile purchases increased 35% between January through [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.openx.com\/news\/tech-trend-to-watch-this-holiday-season-mobile-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-13T19:55:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-mediapost.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta 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