{"id":1187,"date":"2016-07-13T17:40:08","date_gmt":"2016-07-13T17:40:08","guid":{"rendered":"http:\/\/v2.openx.local\/news\/whats-so-great-about-header-bidding\/"},"modified":"2022-03-13T19:39:55","modified_gmt":"2022-03-13T19:39:55","slug":"news-whats-so-great-about-header-bidding","status":"publish","type":"news","link":"https:\/\/www.openx.com\/news\/news-whats-so-great-about-header-bidding\/","title":{"rendered":"What\u2019s so great about header bidding?"},"content":{"rendered":"\n

Like many programmatic technologies, header bidding is a tool everyone agrees is a hot topic but few fully understand it. The ability of header bidding to drive competition and fill rates has won the hearts of publishers \u2014 over 50% are currently using it \u2014 but buyers are still unsure what makes the technology great and where it fits into the industry\u2019s future.<\/p>\n\n\n\n

>Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1661,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[18,25],"acf":[],"yoast_head":"\nWhat\u2019s so great about header bidding?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/news\/news-whats-so-great-about-header-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s so great about header bidding?\" \/>\n<meta property=\"og:description\" content=\"Like many programmatic technologies, header bidding is a tool everyone agrees is a hot topic but few fully understand it. The ability of header bidding to drive competition and fill rates has won the hearts of publishers \u2014 over 50% are currently using it \u2014 but buyers are still unsure what makes the technology great […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.openx.com\/news\/news-whats-so-great-about-header-bidding\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-13T19:39:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-iab.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.openx.com\/news\/news-whats-so-great-about-header-bidding\/\",\"url\":\"https:\/\/www.openx.com\/news\/news-whats-so-great-about-header-bidding\/\",\"name\":\"What\u2019s so great about header bidding?\",\"isPartOf\":{\"@id\":\"https:\/\/www.openx.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.openx.com\/news\/news-whats-so-great-about-header-bidding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.openx.com\/news\/news-whats-so-great-about-header-bidding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-iab.png\",\"datePublished\":\"2016-07-13T17:40:08+00:00\",\"dateModified\":\"2022-03-13T19:39:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.openx.com\/news\/news-whats-so-great-about-header-bidding\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.openx.com\/news\/news-whats-so-great-about-header-bidding\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.openx.com\/news\/news-whats-so-great-about-header-bidding\/#primaryimage\",\"url\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-iab.png\",\"contentUrl\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-iab.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.openx.com\/news\/news-whats-so-great-about-header-bidding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.openx.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/www.openx.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What\u2019s so great about header bidding?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.openx.com\/#website\",\"url\":\"https:\/\/www.openx.com\/\",\"name\":\"OpenX\",\"description\":\"Industry-leading technology, premium service, and huge scale make us the world's most dynamic exchange for data and identity \u2014 whether cookies are here or not.\",\"publisher\":{\"@id\":\"https:\/\/www.openx.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.openx.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.openx.com\/#organization\",\"name\":\"OpenX\",\"url\":\"https:\/\/www.openx.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.openx.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png\",\"contentUrl\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png\",\"width\":1200,\"height\":628,\"caption\":\"OpenX\"},\"image\":{\"@id\":\"https:\/\/www.openx.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OpenX\/\",\"https:\/\/x.com\/OpenX\",\"https:\/\/www.instagram.com\/openxlife\/\",\"https:\/\/www.linkedin.com\/company\/openx\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What\u2019s so great about header bidding?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.openx.com\/news\/news-whats-so-great-about-header-bidding\/","og_locale":"en_US","og_type":"article","og_title":"What\u2019s so great about header bidding?","og_description":"Like many programmatic technologies, header bidding is a tool everyone agrees is a hot topic but few fully understand it. 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