{"id":1184,"date":"2016-08-09T20:48:13","date_gmt":"2016-08-09T20:48:13","guid":{"rendered":"http:\/\/v2.openx.local\/news\/cargurus-shifts-its-programmatic-business-into-high-gear\/"},"modified":"2022-03-13T19:35:49","modified_gmt":"2022-03-13T19:35:49","slug":"cargurus-shifts-programmatic-business-high-gear","status":"publish","type":"news","link":"https:\/\/www.openx.com\/news\/cargurus-shifts-programmatic-business-high-gear\/","title":{"rendered":"CarGurus Shifts Its Programmatic Business Into High Gear"},"content":{"rendered":"\n<p>In under two years, CarGurus transformed its display revenue strategy from one built on ad networks to one focused on high-value programmatic deals.<\/p>\n\n\n\n<p>The auto shopping site, which attracts 12.4 million uniques a month, according to comScore, used to sell search listings and upfront sponsorships with auto manufacturers and dealers. CarGurus farmed out its display revenue sales to ad networks, so it had little control over the process.<\/p>\n\n\n\n<p><a href=\"https:\/\/adexchanger.com\/publishers\/cargurus-shifts-programmatic-business-high-gear\/\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1709,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[25,20,24,64],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CarGurus Shifts Its Programmatic Business Into High Gear<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/news\/cargurus-shifts-programmatic-business-high-gear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CarGurus Shifts Its Programmatic Business Into High Gear\" \/>\n<meta property=\"og:description\" content=\"In under two years, CarGurus transformed its display revenue strategy from one built on ad networks to one focused on high-value programmatic deals. The auto shopping site, which attracts 12.4 million uniques a month, according to comScore, used to sell search listings and upfront sponsorships with auto manufacturers and dealers. CarGurus farmed out its display [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.openx.com\/news\/cargurus-shifts-programmatic-business-high-gear\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-13T19:35:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-ad-exchanger.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" 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