{"id":1179,"date":"2016-09-06T18:46:47","date_gmt":"2016-09-06T18:46:47","guid":{"rendered":"http:\/\/v2.openx.local\/news\/why-real-time-guaranteed-will-release-publishers-from-the-programmatic-trade-off\/"},"modified":"2022-03-13T19:34:18","modified_gmt":"2022-03-13T19:34:18","slug":"real-time-guaranteed-will-release-publishers-programmatic-trade-off","status":"publish","type":"news","link":"https:\/\/www.openx.com\/news\/real-time-guaranteed-will-release-publishers-programmatic-trade-off\/","title":{"rendered":"Why Real-Time Guaranteed Will Release Publishers from the Programmatic Trade-Off"},"content":{"rendered":"\n

Real-time guaranteed has entered the mix to remove the need for publishers to compromise between RTB and guaranteed deals. For all the talk in the industry about real-time guaranteed, and its benefits to publishers, do we really know what it is and how it can help?<\/p>\n\n\n\n

Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1655,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[83,24,82],"acf":[],"yoast_head":"\nWhy Real-Time Guaranteed Will Release Publishers from the Programmatic Trade-Off<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/news\/real-time-guaranteed-will-release-publishers-programmatic-trade-off\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Real-Time Guaranteed Will Release Publishers from the Programmatic Trade-Off\" \/>\n<meta property=\"og:description\" content=\"Real-time guaranteed has entered the mix to remove the need for publishers to compromise between RTB and guaranteed deals. 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