{"id":1178,"date":"2016-09-23T19:01:49","date_gmt":"2016-09-23T19:01:49","guid":{"rendered":"http:\/\/v2.openx.local\/news\/header-bidding-without-the-header-mobile-in-app\/"},"modified":"2022-03-13T19:34:03","modified_gmt":"2022-03-13T19:34:03","slug":"header-bidding-without-header-mobile-app","status":"publish","type":"news","link":"https:\/\/www.openx.com\/news\/header-bidding-without-header-mobile-app\/","title":{"rendered":"Header Bidding Without the Header, Mobile In-app"},"content":{"rendered":"\n<p>Header bidding is the most talked about topic in ad tech today. It epitomizes the two imperatives that drive publishers to maximize yield (often through new technologies) and to crack the damn code on mobile monetization.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.thedrum.com\/industryinsights\/2016\/09\/23\/header-bidding-without-the-header-mobile-app\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1607,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[25,23,24],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Header Bidding Without the Header, Mobile In-app<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/news\/header-bidding-without-header-mobile-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Header Bidding Without the Header, Mobile In-app\" \/>\n<meta property=\"og:description\" content=\"Header bidding is the most talked about topic in ad tech today. It epitomizes the two imperatives that drive publishers to maximize yield (often through new technologies) and to crack the damn code on mobile monetization. Read the Full Article\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.openx.com\/news\/header-bidding-without-header-mobile-app\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-13T19:34:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-the-drum.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.openx.com\/news\/header-bidding-without-header-mobile-app\/\",\"url\":\"https:\/\/www.openx.com\/news\/header-bidding-without-header-mobile-app\/\",\"name\":\"Header Bidding Without the Header, Mobile In-app\",\"isPartOf\":{\"@id\":\"https:\/\/www.openx.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.openx.com\/news\/header-bidding-without-header-mobile-app\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.openx.com\/news\/header-bidding-without-header-mobile-app\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-the-drum.png\",\"datePublished\":\"2016-09-23T19:01:49+00:00\",\"dateModified\":\"2022-03-13T19:34:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.openx.com\/news\/header-bidding-without-header-mobile-app\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.openx.com\/news\/header-bidding-without-header-mobile-app\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.openx.com\/news\/header-bidding-without-header-mobile-app\/#primaryimage\",\"url\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-the-drum.png\",\"contentUrl\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-the-drum.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.openx.com\/news\/header-bidding-without-header-mobile-app\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.openx.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/www.openx.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Header Bidding Without the Header, Mobile In-app\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.openx.com\/#website\",\"url\":\"https:\/\/www.openx.com\/\",\"name\":\"OpenX\",\"description\":\"Industry-leading technology, premium service, and huge scale make us the world&#039;s most dynamic exchange for data and identity \u2014 whether cookies are here or not.\",\"publisher\":{\"@id\":\"https:\/\/www.openx.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.openx.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.openx.com\/#organization\",\"name\":\"OpenX\",\"url\":\"https:\/\/www.openx.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.openx.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png\",\"contentUrl\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png\",\"width\":1200,\"height\":628,\"caption\":\"OpenX\"},\"image\":{\"@id\":\"https:\/\/www.openx.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OpenX\/\",\"https:\/\/x.com\/OpenX\",\"https:\/\/www.instagram.com\/openxlife\/\",\"https:\/\/www.linkedin.com\/company\/openx\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Header Bidding Without the Header, Mobile In-app","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.openx.com\/news\/header-bidding-without-header-mobile-app\/","og_locale":"en_US","og_type":"article","og_title":"Header Bidding Without the Header, Mobile In-app","og_description":"Header bidding is the most talked about topic in ad tech today. It epitomizes the two imperatives that drive publishers to maximize yield (often through new technologies) and to crack the damn code on mobile monetization. Read the Full Article","og_url":"https:\/\/www.openx.com\/news\/header-bidding-without-header-mobile-app\/","og_site_name":"OpenX","article_publisher":"https:\/\/www.facebook.com\/OpenX\/","article_modified_time":"2022-03-13T19:34:03+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-the-drum.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@OpenX","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.openx.com\/news\/header-bidding-without-header-mobile-app\/","url":"https:\/\/www.openx.com\/news\/header-bidding-without-header-mobile-app\/","name":"Header Bidding Without the Header, Mobile In-app","isPartOf":{"@id":"https:\/\/www.openx.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.openx.com\/news\/header-bidding-without-header-mobile-app\/#primaryimage"},"image":{"@id":"https:\/\/www.openx.com\/news\/header-bidding-without-header-mobile-app\/#primaryimage"},"thumbnailUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-the-drum.png","datePublished":"2016-09-23T19:01:49+00:00","dateModified":"2022-03-13T19:34:03+00:00","breadcrumb":{"@id":"https:\/\/www.openx.com\/news\/header-bidding-without-header-mobile-app\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.openx.com\/news\/header-bidding-without-header-mobile-app\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.openx.com\/news\/header-bidding-without-header-mobile-app\/#primaryimage","url":"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-the-drum.png","contentUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-the-drum.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.openx.com\/news\/header-bidding-without-header-mobile-app\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.openx.com\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.openx.com\/news\/"},{"@type":"ListItem","position":3,"name":"Header Bidding Without the Header, Mobile In-app"}]},{"@type":"WebSite","@id":"https:\/\/www.openx.com\/#website","url":"https:\/\/www.openx.com\/","name":"OpenX","description":"Industry-leading technology, premium service, and huge scale make us the world&#039;s most dynamic exchange for data and identity \u2014 whether cookies are here or not.","publisher":{"@id":"https:\/\/www.openx.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.openx.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.openx.com\/#organization","name":"OpenX","url":"https:\/\/www.openx.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.openx.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png","contentUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png","width":1200,"height":628,"caption":"OpenX"},"image":{"@id":"https:\/\/www.openx.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OpenX\/","https:\/\/x.com\/OpenX","https:\/\/www.instagram.com\/openxlife\/","https:\/\/www.linkedin.com\/company\/openx\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.openx.com\/wp-json\/wp\/v2\/news\/1178"}],"collection":[{"href":"https:\/\/www.openx.com\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.openx.com\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.openx.com\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.openx.com\/wp-json\/wp\/v2\/media\/1607"}],"wp:attachment":[{"href":"https:\/\/www.openx.com\/wp-json\/wp\/v2\/media?parent=1178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.openx.com\/wp-json\/wp\/v2\/categories?post=1178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.openx.com\/wp-json\/wp\/v2\/tags?post=1178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}