{"id":1177,"date":"2016-09-28T19:05:42","date_gmt":"2016-09-28T19:05:42","guid":{"rendered":"http:\/\/v2.openx.local\/news\/header-bidding-surfaces-value-of-every-single-impression\/"},"modified":"2022-03-13T19:33:49","modified_gmt":"2022-03-13T19:33:49","slug":"header-bidding-surfaces-value-every-single-impression","status":"publish","type":"news","link":"https:\/\/www.openx.com\/news\/header-bidding-surfaces-value-every-single-impression\/","title":{"rendered":"Header Bidding Surfaces Value Of \u2018Every Single Impression\u2019"},"content":{"rendered":"\n

Quality and scale of audience are key to most political advertising campaigns, according to the VP of Business Development at OpenX. \u201cThe quality component is really key for buyers because we\u2019re no longer in a world where we\u2019re just trying to buy the audience across any type of content. Ad effectiveness on quality content is key,\u201d Julie Van Ullen said during a panel discussion at the recent Beet.TV summit on politics and advertising.<\/p>\n\n\n\n

Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1613,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[25],"acf":[],"yoast_head":"\nHeader Bidding Surfaces Value Of \u2018Every Single Impression\u2019<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/news\/header-bidding-surfaces-value-every-single-impression\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Header Bidding Surfaces Value Of \u2018Every Single Impression\u2019\" \/>\n<meta property=\"og:description\" content=\"Quality and scale of audience are key to most political advertising campaigns, according to the VP of Business Development at OpenX. \u201cThe quality component is really key for buyers because we\u2019re no longer in a world where we\u2019re just trying to buy the audience across any type of content. 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