{"id":1167,"date":"2017-03-13T09:00:17","date_gmt":"2017-03-13T09:00:17","guid":{"rendered":"http:\/\/v2.openx.local\/news\/a-flurry-of-ad-formats-how-app-developers-should-decide-what-makes-the-cut\/"},"modified":"2022-03-13T19:30:45","modified_gmt":"2022-03-13T19:30:45","slug":"flurry-ad-formats-app-developers-decide-makes-cut","status":"publish","type":"news","link":"https:\/\/www.openx.com\/news\/flurry-ad-formats-app-developers-decide-makes-cut\/","title":{"rendered":"A Flurry of Ad Formats: How App Developers Should Decide What Makes the Cut"},"content":{"rendered":"\n<p>Banner ads deserve credit as the early monetization workhorses of mobile apps. They\u2019ve offered both familiarity and immediate scale\u2014two attractive benefits for brands that are tiptoeing into a new area of mobile marketing.<\/p>\n\n\n\n<p><a href=\"http:\/\/mobileadvertisingwatch.com\/flurry-ad-formats-app-developers-decide-makes-cut-25540\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1623,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[18,23,24],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Flurry of Ad Formats: How App Developers Should Decide What Makes the Cut<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/news\/flurry-ad-formats-app-developers-decide-makes-cut\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Flurry of Ad Formats: How App Developers Should Decide What Makes the Cut\" \/>\n<meta property=\"og:description\" content=\"Banner ads deserve credit as the early monetization workhorses of mobile apps. They\u2019ve offered both familiarity and immediate scale\u2014two attractive benefits for brands that are tiptoeing into a new area of mobile marketing. Read the Full Article\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.openx.com\/news\/flurry-ad-formats-app-developers-decide-makes-cut\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-13T19:30:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-mobile-advertising-watch.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.openx.com\/news\/flurry-ad-formats-app-developers-decide-makes-cut\/\",\"url\":\"https:\/\/www.openx.com\/news\/flurry-ad-formats-app-developers-decide-makes-cut\/\",\"name\":\"A Flurry of Ad Formats: How App Developers Should Decide What Makes the Cut\",\"isPartOf\":{\"@id\":\"https:\/\/www.openx.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.openx.com\/news\/flurry-ad-formats-app-developers-decide-makes-cut\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.openx.com\/news\/flurry-ad-formats-app-developers-decide-makes-cut\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-mobile-advertising-watch.png\",\"datePublished\":\"2017-03-13T09:00:17+00:00\",\"dateModified\":\"2022-03-13T19:30:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.openx.com\/news\/flurry-ad-formats-app-developers-decide-makes-cut\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.openx.com\/news\/flurry-ad-formats-app-developers-decide-makes-cut\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.openx.com\/news\/flurry-ad-formats-app-developers-decide-makes-cut\/#primaryimage\",\"url\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-mobile-advertising-watch.png\",\"contentUrl\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-mobile-advertising-watch.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.openx.com\/news\/flurry-ad-formats-app-developers-decide-makes-cut\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.openx.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/www.openx.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"A Flurry of Ad Formats: How App Developers Should Decide What Makes the Cut\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.openx.com\/#website\",\"url\":\"https:\/\/www.openx.com\/\",\"name\":\"OpenX\",\"description\":\"Industry-leading technology, premium service, and huge scale make us the world&#039;s most dynamic exchange for data and identity \u2014 whether cookies are here or not.\",\"publisher\":{\"@id\":\"https:\/\/www.openx.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.openx.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.openx.com\/#organization\",\"name\":\"OpenX\",\"url\":\"https:\/\/www.openx.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.openx.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png\",\"contentUrl\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png\",\"width\":1200,\"height\":628,\"caption\":\"OpenX\"},\"image\":{\"@id\":\"https:\/\/www.openx.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OpenX\/\",\"https:\/\/x.com\/OpenX\",\"https:\/\/www.instagram.com\/openxlife\/\",\"https:\/\/www.linkedin.com\/company\/openx\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Flurry of Ad Formats: How App Developers Should Decide What Makes the Cut","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.openx.com\/news\/flurry-ad-formats-app-developers-decide-makes-cut\/","og_locale":"en_US","og_type":"article","og_title":"A Flurry of Ad Formats: How App Developers Should Decide What Makes the Cut","og_description":"Banner ads deserve credit as the early monetization workhorses of mobile apps. They\u2019ve offered both familiarity and immediate scale\u2014two attractive benefits for brands that are tiptoeing into a new area of mobile marketing. Read the Full Article","og_url":"https:\/\/www.openx.com\/news\/flurry-ad-formats-app-developers-decide-makes-cut\/","og_site_name":"OpenX","article_publisher":"https:\/\/www.facebook.com\/OpenX\/","article_modified_time":"2022-03-13T19:30:45+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-mobile-advertising-watch.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@OpenX","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.openx.com\/news\/flurry-ad-formats-app-developers-decide-makes-cut\/","url":"https:\/\/www.openx.com\/news\/flurry-ad-formats-app-developers-decide-makes-cut\/","name":"A Flurry of Ad Formats: How App Developers Should Decide What Makes the Cut","isPartOf":{"@id":"https:\/\/www.openx.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.openx.com\/news\/flurry-ad-formats-app-developers-decide-makes-cut\/#primaryimage"},"image":{"@id":"https:\/\/www.openx.com\/news\/flurry-ad-formats-app-developers-decide-makes-cut\/#primaryimage"},"thumbnailUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-mobile-advertising-watch.png","datePublished":"2017-03-13T09:00:17+00:00","dateModified":"2022-03-13T19:30:45+00:00","breadcrumb":{"@id":"https:\/\/www.openx.com\/news\/flurry-ad-formats-app-developers-decide-makes-cut\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.openx.com\/news\/flurry-ad-formats-app-developers-decide-makes-cut\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.openx.com\/news\/flurry-ad-formats-app-developers-decide-makes-cut\/#primaryimage","url":"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-mobile-advertising-watch.png","contentUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-mobile-advertising-watch.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.openx.com\/news\/flurry-ad-formats-app-developers-decide-makes-cut\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.openx.com\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.openx.com\/news\/"},{"@type":"ListItem","position":3,"name":"A Flurry of Ad Formats: How App Developers Should Decide What Makes the Cut"}]},{"@type":"WebSite","@id":"https:\/\/www.openx.com\/#website","url":"https:\/\/www.openx.com\/","name":"OpenX","description":"Industry-leading technology, premium service, and huge scale make us the world&#039;s most dynamic exchange for data and identity \u2014 whether cookies are here or not.","publisher":{"@id":"https:\/\/www.openx.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.openx.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.openx.com\/#organization","name":"OpenX","url":"https:\/\/www.openx.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.openx.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png","contentUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png","width":1200,"height":628,"caption":"OpenX"},"image":{"@id":"https:\/\/www.openx.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OpenX\/","https:\/\/x.com\/OpenX","https:\/\/www.instagram.com\/openxlife\/","https:\/\/www.linkedin.com\/company\/openx\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.openx.com\/wp-json\/wp\/v2\/news\/1167"}],"collection":[{"href":"https:\/\/www.openx.com\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.openx.com\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.openx.com\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.openx.com\/wp-json\/wp\/v2\/media\/1623"}],"wp:attachment":[{"href":"https:\/\/www.openx.com\/wp-json\/wp\/v2\/media?parent=1167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.openx.com\/wp-json\/wp\/v2\/categories?post=1167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.openx.com\/wp-json\/wp\/v2\/tags?post=1167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}