{"id":1146,"date":"2017-08-14T16:39:56","date_gmt":"2017-08-14T16:39:56","guid":{"rendered":"http:\/\/v2.openx.local\/news\/openx-exec-teri-gallo-on-bringing-brands-closer-to-programmatic-and-rethinking-their-model\/"},"modified":"2022-03-13T19:18:50","modified_gmt":"2022-03-13T19:18:50","slug":"openx-exec-teri-gallo-bringing-brands-closer-programmatic-rethinking-model","status":"publish","type":"news","link":"https:\/\/www.openx.com\/news\/openx-exec-teri-gallo-bringing-brands-closer-programmatic-rethinking-model\/","title":{"rendered":"OpenX Exec Teri Gallo on Bringing Brands Closer to Programmatic and Rethinking their Model"},"content":{"rendered":"\n<p>Adtech company OpenX has acknowledged a new industry trend that may shape the future of programmatic. Brands are increasingly looking to get closer to the buying process in the interests of transparency.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.thedrum.com\/news\/2017\/08\/14\/openx-exec-teri-gallo-bringing-brands-closer-programmatic-and-rethinking-their-model\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1607,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[66,15,38],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OpenX Exec Teri Gallo on Bringing Brands Closer to Programmatic and Rethinking their Model<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/news\/openx-exec-teri-gallo-bringing-brands-closer-programmatic-rethinking-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Exec Teri Gallo on Bringing Brands Closer to Programmatic and Rethinking their Model\" \/>\n<meta property=\"og:description\" content=\"Adtech company OpenX has acknowledged a new industry trend that may shape the future of programmatic. Brands are increasingly looking to get closer to the buying process in the interests of transparency. 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