{"id":1143,"date":"2017-09-07T16:16:09","date_gmt":"2017-09-07T16:16:09","guid":{"rendered":"http:\/\/v2.openx.local\/news\/openx-unveils-1st-price-option-for-programmatic-buys-cites-transparency\/"},"modified":"2022-03-13T19:17:32","modified_gmt":"2022-03-13T19:17:32","slug":"openx-unveils-1st-price-option-programmatic-buys-cites-transparency","status":"publish","type":"news","link":"https:\/\/www.openx.com\/news\/openx-unveils-1st-price-option-programmatic-buys-cites-transparency\/","title":{"rendered":"OpenX Unveils 1st-Price Option For Programmatic Buys, Cites Transparency"},"content":{"rendered":"\n

Recognizing that biddable media marketplace dynamics are evolving and that lines between so-called \u201cfirst-\u201d and \u201csecond-price\u201d auction models are blurring, OpenX on Thursday morning is introducing a new product that makes the bidding process explicit and transparent.<\/p>\n\n\n\n

Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1627,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[71,63,72,15,38,127],"acf":[],"yoast_head":"\nOpenX Unveils 1st-Price Option For Programmatic Buys, Cites Transparency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/news\/openx-unveils-1st-price-option-programmatic-buys-cites-transparency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Unveils 1st-Price Option For Programmatic Buys, Cites Transparency\" \/>\n<meta property=\"og:description\" content=\"Recognizing that biddable media marketplace dynamics are evolving and that lines between so-called \u201cfirst-\u201d and \u201csecond-price\u201d auction models are blurring, OpenX on Thursday morning is introducing a new product that makes the bidding process explicit and transparent. 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