{"id":1131,"date":"2018-02-12T12:34:28","date_gmt":"2018-02-12T12:34:28","guid":{"rendered":"http:\/\/v2.openx.local\/news\/brands-with-their-own-viewability-standards-are-causing-headaches-for-the-ad-tech-industry\/"},"modified":"2022-03-13T19:08:08","modified_gmt":"2022-03-13T19:08:08","slug":"brands-viewability-standards-causing-headaches-ad-tech-industry","status":"publish","type":"news","link":"https:\/\/www.openx.com\/news\/brands-viewability-standards-causing-headaches-ad-tech-industry\/","title":{"rendered":"Brands With Their Own Viewability Standards Are Causing Headaches for the Ad-Tech Industry"},"content":{"rendered":"\n<p>Four years into creating an industry standard for viewability that was meant to assure advertisers humans are seeing their online ads, brands are still fine-tuning the metrics used to gauge whether someone saw a promo. And in turn, tension between advertisers, publishers and ad-tech companies is increasing from the manual work needed to change processes.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.adweek.com\/digital\/brands-with-their-own-viewability-standards-are-causing-headaches-for-the-ad-tech-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1701,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[22,45,24,28,65],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brands With Their Own Viewability Standards Are Causing Headaches for the Ad-Tech Industry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/news\/brands-viewability-standards-causing-headaches-ad-tech-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brands With Their Own Viewability Standards Are Causing Headaches for the Ad-Tech Industry\" \/>\n<meta property=\"og:description\" content=\"Four years into creating an industry standard for viewability that was meant to assure advertisers humans are seeing their online ads, brands are still fine-tuning the metrics used to gauge whether someone saw a promo. And in turn, tension between advertisers, publishers and ad-tech companies is increasing from the manual work needed to change processes. 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