{"id":1129,"date":"2018-02-15T13:07:22","date_gmt":"2018-02-15T13:07:22","guid":{"rendered":"http:\/\/v2.openx.local\/news\/programmatic-comprises-over-a-quarter-of-digital-media-spend-the-industry-reacts\/"},"modified":"2022-03-13T05:54:58","modified_gmt":"2022-03-13T05:54:58","slug":"programmatic-comprises-quarter-digital-media-spend-industry-reacts","status":"publish","type":"news","link":"https:\/\/www.openx.com\/news\/programmatic-comprises-quarter-digital-media-spend-industry-reacts\/","title":{"rendered":"Programmatic Comprises Over a Quarter of Digital Media Spend \u2013 The Industry Reacts"},"content":{"rendered":"\n<p>Programmatic budgets are expected to rise by 11%, to make up 28% of total digital media investment in 2017\/18, according to&nbsp;<em>The Future of Programmatic,&nbsp;<\/em>published by the&nbsp;World Federation of Advertisers&nbsp;(WFA), published last Friday (9 February).<\/p>\n\n\n\n<p><a href=\"https:\/\/www.exchangewire.com\/blog\/2018\/02\/15\/programmatic-quarter-digital-media-spend-industry-reacts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1655,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[45,15,24],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Programmatic Comprises Over a Quarter of Digital Media Spend \u2013 The Industry Reacts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/news\/programmatic-comprises-quarter-digital-media-spend-industry-reacts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programmatic Comprises Over a Quarter of Digital Media Spend \u2013 The Industry Reacts\" \/>\n<meta property=\"og:description\" content=\"Programmatic budgets are expected to rise by 11%, to make up 28% of total digital media investment in 2017\/18, according to&nbsp;The Future of Programmatic,&nbsp;published by the&nbsp;World Federation of Advertisers&nbsp;(WFA), published last Friday (9 February). 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