{"id":1126,"date":"2018-02-16T15:20:54","date_gmt":"2018-02-16T15:20:54","guid":{"rendered":"http:\/\/v2.openx.local\/news\/google-discloses-results-of-exchange-bidding-boosts-publisher-yield-40\/"},"modified":"2022-03-13T05:54:32","modified_gmt":"2022-03-13T05:54:32","slug":"google-discloses-results-exchange-bidding-boosts-publisher-yield-40","status":"publish","type":"news","link":"https:\/\/www.openx.com\/news\/google-discloses-results-exchange-bidding-boosts-publisher-yield-40\/","title":{"rendered":"Google Discloses Results Of \u2018Exchange Bidding,\u2019 Boosts Publisher Yield >40%"},"content":{"rendered":"\n<p>In a sign of how much the emergence of header bidding has disrupted the digital audience exchange marketplace, Google this week went public with unusual candor about its own header bidding solution.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mediapost.com\/publications\/article\/314702\/google-discloses-results-of-exchange-bidding-bo.html\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1627,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[22,25,62,24],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Discloses Results Of \u2018Exchange Bidding,\u2019 Boosts Publisher Yield &gt;40%<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/news\/google-discloses-results-exchange-bidding-boosts-publisher-yield-40\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Discloses Results Of \u2018Exchange Bidding,\u2019 Boosts Publisher Yield &gt;40%\" \/>\n<meta property=\"og:description\" content=\"In a sign of how much the emergence of header bidding has disrupted the digital audience exchange marketplace, Google this week went public with unusual candor about its own header bidding solution. 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