{"id":1121,"date":"2018-02-27T13:27:31","date_gmt":"2018-02-27T13:27:31","guid":{"rendered":"http:\/\/v2.openx.local\/news\/the-year-of-the-rfi-advertisers-step-up-supply-side-partner-reviews\/"},"modified":"2022-03-13T05:52:57","modified_gmt":"2022-03-13T05:52:57","slug":"year-rfi-advertisers-step-supply-side-partner-reviews","status":"publish","type":"news","link":"https:\/\/www.openx.com\/news\/year-rfi-advertisers-step-supply-side-partner-reviews\/","title":{"rendered":"\u2018The year of the RFI\u2019: Advertisers step up supply-side partner reviews"},"content":{"rendered":"\n<p>More advertisers are starting to ask better questions of the supply-side platforms their demand-side platforms use to hopefully yield better results.<\/p>\n\n\n\n<p><a href=\"https:\/\/digiday.com\/marketing\/year-rfi-advertisers-step-supply-side-partner-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1675,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[45,18,64],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018The year of the RFI\u2019: Advertisers step up supply-side partner reviews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/news\/year-rfi-advertisers-step-supply-side-partner-reviews\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018The year of the RFI\u2019: Advertisers step up supply-side partner reviews\" \/>\n<meta property=\"og:description\" content=\"More advertisers are starting to ask better questions of the supply-side platforms their demand-side platforms use to hopefully yield better results. 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