{"id":1087,"date":"2018-05-30T14:34:40","date_gmt":"2018-05-30T14:34:40","guid":{"rendered":"http:\/\/v2.openx.local\/news\/apac-advertisers-publishers-must-tweak-strategy-for-mobile-qa-with-openx-co-founder-jason-fairchild\/"},"modified":"2022-03-13T05:38:23","modified_gmt":"2022-03-13T05:38:23","slug":"apac-advertisers-publishers-must-tweak-strategy-mobile-qa-openx-co-founder-jason-fairchild","status":"publish","type":"news","link":"https:\/\/www.openx.com\/news\/apac-advertisers-publishers-must-tweak-strategy-mobile-qa-openx-co-founder-jason-fairchild\/","title":{"rendered":"APAC Advertisers &#038; Publishers Must Tweak Strategy for Mobile: Q&#038;A with OpenX Co-Founder Jason Fairchild"},"content":{"rendered":"\n<p>Marketers and publishers need to better arm themselves to tap opportunities from the growing adoption of mobile in Asia-Pacific, or risk being left behind.<\/p>\n\n\n\n<p>This means, amongst other things, ensuring support for various ad formats such as interstitials and rewarded video, urges OpenX\u2019s co-founder Jason Fairchild, who believes many publishers and advertisers in the region remain unprepared for mobile.<\/p>\n\n\n\n<p>In this Q&amp;A with ExchangeWire, Fairchild adds that campaign strategies need to be tweaked and marketers must assess elements, such as user location, when creating ad content.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.exchangewire.com\/blog\/2018\/05\/30\/apac-advertisers-publishers-must-tweak-strategy-for-mobile\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1655,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[50,23,28],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>APAC Advertisers &amp; Publishers Must Tweak Strategy for Mobile: Q&amp;A with OpenX Co-Founder Jason Fairchild<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/news\/apac-advertisers-publishers-must-tweak-strategy-mobile-qa-openx-co-founder-jason-fairchild\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"APAC Advertisers &amp; Publishers Must Tweak Strategy for Mobile: Q&amp;A with OpenX Co-Founder Jason Fairchild\" \/>\n<meta property=\"og:description\" content=\"Marketers and publishers need to better arm themselves to tap opportunities from the growing adoption of mobile in Asia-Pacific, or risk being left behind. 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