{"id":1067,"date":"2018-08-20T15:15:00","date_gmt":"2018-08-20T15:15:00","guid":{"rendered":"http:\/\/v2.openx.local\/news\/index-exchange-halts-bid-caching-used-auction-game-for-50-of-impressions\/"},"modified":"2022-03-13T05:31:33","modified_gmt":"2022-03-13T05:31:33","slug":"index-exchange-halts-bid-caching-used-auction-game-50-impressions","status":"publish","type":"news","link":"https:\/\/www.openx.com\/news\/index-exchange-halts-bid-caching-used-auction-game-50-impressions\/","title":{"rendered":"Index Exchange Halts Bid Caching, Used Auction Game For 50% Of Impressions"},"content":{"rendered":"\n<p>Following outcry over how it changed programmatic auction rules, Index Exchange has paused bid caching, said CEO Andrew Casale in a letter to clients Monday. The practice accounted for half of all impressions filled by Index Exchange, according to research conducted by Jounce Media and published Monday evening. The fallout from the buy side has been ferocious since the practice was revealed last week.<\/p>\n\n\n\n<p><a href=\"https:\/\/adexchanger.com\/online-advertising\/index-exchange-halts-bid-caching-used-auction-game-for-50-of-all-impressions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1709,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[47,15,38],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Index Exchange Halts Bid Caching, Used Auction Game For 50% Of Impressions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/news\/index-exchange-halts-bid-caching-used-auction-game-50-impressions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Index Exchange Halts Bid Caching, Used Auction Game For 50% Of Impressions\" \/>\n<meta property=\"og:description\" content=\"Following outcry over how it changed programmatic auction rules, Index Exchange has paused bid caching, said CEO Andrew Casale in a letter to clients Monday. The practice accounted for half of all impressions filled by Index Exchange, according to research conducted by Jounce Media and published Monday evening. The fallout from the buy side has [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.openx.com\/news\/index-exchange-halts-bid-caching-used-auction-game-50-impressions\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-13T05:31:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-ad-exchanger.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script 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