{"id":1063,"date":"2018-09-14T15:33:53","date_gmt":"2018-09-14T15:33:53","guid":{"rendered":"http:\/\/v2.openx.local\/news\/bringing-people-based-marketing-to-the-open-internet\/"},"modified":"2022-03-13T05:29:46","modified_gmt":"2022-03-13T05:29:46","slug":"bringing-people-based-marketing-open-internet","status":"publish","type":"news","link":"https:\/\/www.openx.com\/news\/bringing-people-based-marketing-open-internet\/","title":{"rendered":"Bringing People-Based Marketing to the Open Internet"},"content":{"rendered":"\n<p>LiveRamp VP of Strategic Partnerships, Travis Clinger, highlights how marketers can leverage people-based marketing campaigns in the Open Internet, and why the Advertising ID Consortium addresses several shortcomings that have long plagued the platform.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.martechadvisor.com\/articles\/ads\/bringing-peoplebased-marketing-to-the-open-internet\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1649,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[18,15,24],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bringing People-Based Marketing to the Open Internet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/news\/bringing-people-based-marketing-open-internet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bringing People-Based Marketing to the Open Internet\" \/>\n<meta property=\"og:description\" content=\"LiveRamp VP of Strategic Partnerships, Travis Clinger, highlights how marketers can leverage people-based marketing campaigns in the Open Internet, and why the Advertising ID Consortium addresses several shortcomings that have long plagued the platform. 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