{"id":1049,"date":"2018-10-17T14:28:45","date_gmt":"2018-10-17T14:28:45","guid":{"rendered":"http:\/\/v2.openx.local\/news\/major-ad-exchanges-create-shared-principles-to-achieve-a-better-programmatic-marketplace\/"},"modified":"2022-03-13T05:22:01","modified_gmt":"2022-03-13T05:22:01","slug":"major-ad-exchanges-create-shared-principles-achieve-better-programmatic-marketplace","status":"publish","type":"news","link":"https:\/\/www.openx.com\/news\/major-ad-exchanges-create-shared-principles-achieve-better-programmatic-marketplace\/","title":{"rendered":"Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace"},"content":{"rendered":"\n<p>Today (17 October, 2018), six global ad exchanges have released an open letter to advertisers and publishers, outlining a set of industry principles that they are committing to, in a drive to \u201cpromote clarity and trust for every participant in the market\u201d. OpenX, Sovrn, Rubicon Project, PubMatic, SpotX, and Telaria are forming a coalition to build a \u201clasting, high-quality, and trusted programmatic marketplace\u201d, and \u201cunleash the full potential of programmatic advertising\u201d.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.exchangewire.com\/blog\/2018\/10\/17\/major-ad-exchanges-create-shared-principles-to-achieve-a-better-programmatic-marketplace\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1655,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[15,38],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/news\/major-ad-exchanges-create-shared-principles-achieve-better-programmatic-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace\" \/>\n<meta property=\"og:description\" content=\"Today (17 October, 2018), six global ad exchanges have released an open letter to advertisers and publishers, outlining a set of industry principles that they are committing to, in a drive to \u201cpromote clarity and trust for every participant in the market\u201d. 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