{"id":1048,"date":"2018-10-18T14:15:11","date_gmt":"2018-10-18T14:15:11","guid":{"rendered":"http:\/\/v2.openx.local\/news\/the-fragmented-ctv-environment-putting-all-the-pieces-back-together\/"},"modified":"2022-03-12T06:53:39","modified_gmt":"2022-03-12T06:53:39","slug":"fragmented-ctv-environment-putting-pieces-back-together","status":"publish","type":"news","link":"https:\/\/www.openx.com\/news\/fragmented-ctv-environment-putting-pieces-back-together\/","title":{"rendered":"The Fragmented CTV Environment: Putting All the Pieces Back Together"},"content":{"rendered":"\n
Today\u2019s column is written by Archie Sharma, senior director of corporate development and strategy at OpenX.<\/h6>\n\n\n\n

Cable companies have historically dominated the TV advertising market, and through M&A over the last decade the industry is now led by a few TV giants \u2013 AT&T, Verizon, Comcast and Charter \u2013 that control most TV advertising. And, with AT&T\u2019s acquisitions of DirecTV and Time Warner, their power is even clearer.<\/p>\n\n\n\n

Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1709,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[32],"acf":[],"yoast_head":"\nThe Fragmented CTV Environment: Putting All the Pieces Back Together<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/news\/fragmented-ctv-environment-putting-pieces-back-together\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Fragmented CTV Environment: Putting All the Pieces Back Together\" \/>\n<meta property=\"og:description\" content=\"Today\u2019s column is written by Archie Sharma, senior director of corporate development and strategy at OpenX. Cable companies have historically dominated the TV advertising market, and through M&A over the last decade the industry is now led by a few TV giants \u2013 AT&T, Verizon, Comcast and Charter \u2013 that control most TV advertising. 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