{"id":1045,"date":"2018-10-29T14:47:13","date_gmt":"2018-10-29T14:47:13","guid":{"rendered":"http:\/\/v2.openx.local\/news\/is-advanced-tv-poised-for-a-breakthrough\/"},"modified":"2022-03-12T06:52:17","modified_gmt":"2022-03-12T06:52:17","slug":"advanced-tv-poised-breakthrough","status":"publish","type":"news","link":"https:\/\/www.openx.com\/news\/advanced-tv-poised-breakthrough\/","title":{"rendered":"Is Advanced TV Poised for a Breakthrough?"},"content":{"rendered":"\n

Several powerful companies are trying to overhaul the way TV advertising is bought, sold, targeted and viewed. But it\u2019s unclear how successful they will be.<\/p>\n\n\n\n

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