{"id":1034,"date":"2018-11-29T11:42:23","date_gmt":"2018-11-29T11:42:23","guid":{"rendered":"http:\/\/v2.openx.local\/news\/openx-on-programmatic-quality-and-shaping-conversations-around-transparency\/"},"modified":"2022-03-11T06:26:09","modified_gmt":"2022-03-11T06:26:09","slug":"openx-programmatic-quality-shaping-conversations-around-transparency","status":"publish","type":"news","link":"https:\/\/www.openx.com\/news\/openx-programmatic-quality-shaping-conversations-around-transparency\/","title":{"rendered":"OpenX on Programmatic \u2018Quality\u2019 and Shaping Conversations Around Transparency"},"content":{"rendered":"\n<p>Whether the scalability of ad buying or sourcing accurate data on ad exposure, questions being asked around brand safety and ad fraud in programmatic advertising are ongoing in addition to emerging tech of blockchain and machine learning that continue to make advancements within the industry. All these things and more highlight the important of \u2018quality\u2019 and how this essential in the programmatic industry in order for all parties involved to flourish.<\/p>\n\n\n\n<p><a href=\"https:\/\/performancein.com\/news\/2018\/11\/29\/openx-programmatic-quality-and-shaping-conversations-around-transparency\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1609,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[28,38],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OpenX on Programmatic \u2018Quality\u2019 and Shaping Conversations Around Transparency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/news\/openx-programmatic-quality-shaping-conversations-around-transparency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX on Programmatic \u2018Quality\u2019 and Shaping Conversations Around Transparency\" \/>\n<meta property=\"og:description\" content=\"Whether the scalability of ad buying or sourcing accurate data on ad exposure, questions being asked around brand safety and ad fraud in programmatic advertising are ongoing in addition to emerging tech of blockchain and machine learning that continue to make advancements within the industry. All these things and more highlight the important of \u2018quality\u2019 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.openx.com\/news\/openx-programmatic-quality-shaping-conversations-around-transparency\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-11T06:26:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-performance-in.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 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