{"id":786,"date":"2016-12-13T21:15:41","date_gmt":"2016-12-13T21:15:41","guid":{"rendered":"http:\/\/v2.openx.local\/case-studies\/cargurus-scales-their-private-marketplace-deals-for-a-160-revenue-increase\/"},"modified":"2023-07-10T08:08:54","modified_gmt":"2023-07-10T15:08:54","slug":"cargurus","status":"publish","type":"case-studies","link":"https:\/\/www.openx.com\/case-studies\/cargurus\/","title":{"rendered":"CarGurus Scales Their Private Marketplace Deals for a 160% Revenue Increase"},"content":{"rendered":"<section class=\"block-summary my-5\">\n  <div class=\"container\">\n    <div class=\"row justify-content-center\">\n      <div class=\"col-12 col-md-4\">\n                  <div class=\"block-summary__logo\">\n            <img decoding=\"async\" src=\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-cargurus.png\" alt=\"\" \/>\n          <\/div>\n        \n                            <div class=\"mt-4\"><a href=\"https:\/\/22798272.fs1.hubspotusercontent-na1.net\/hubfs\/22798272\/Case%20Studies\/openx-case-study-cargurus.pdf\" class=\"btn btn--small\">Download Case Study<\/a><\/div>\n        \n                  <div class=\"small mt-4\"><a href=\"https:\/\/www.openx.com\/tag\/private-marketplaces\/\" rel=\"tag\">Private Marketplaces<\/a>, <a href=\"https:\/\/www.openx.com\/en-gb\/tag\/publishers\/\" rel=\"tag\">Publishers<\/a><\/div>\n              <\/div>\n      <div class=\"col-12 col-md-8 col-lg-7 offset-lg-1 mt-5 mt-md-0\">\n        <h3 class=\"meta mb-3\">Summary<\/h3>\n                  <p class=\"fs-4 lh-sm\">124% higher CPMs than auto industry average.<\/p>\n          <hr>\n                  <p class=\"fs-4 lh-sm\">160% increase in OpenX-procured PMP revenue with a 20% CPM increase.<\/p>\n          <hr>\n                  <p class=\"fs-4 lh-sm\">84% lift in overall programmatic revenue.<\/p>\n          <hr>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"block-pdf-row-block_c56892ee66cf72c814577d2218f85488\" class=\"block-pdf-row bg-aqua-haze\">\n  <div class=\"container\">\n    <div class=\"row align-items-center\">\n      <div class=\"col-12 col-md-6 \">\n        <div class=\"block-pdf-row__description py-3\">\n          <h3 class=\"h4\">CarGurus Scaled Their Private Marketplace Deals for a 160% Revenue Increase.<\/h3>                    <p>CarGurus evolved their stack to introduce demand automation and<br \/>\nenable key Private Marketplace deals to achieve the best of both worlds \u2013 maintaining ad quality and increasing competition from buyers at scale.<\/p>\n          <a href=\"https:\/\/22798272.fs1.hubspotusercontent-na1.net\/hubfs\/22798272\/Case%20Studies\/openx-case-study-cargurus.pdf\" class=\"btn btn--small mt-3\">Download Case Study<\/a>        <\/div>\n      <\/div>\n      <div class=\"col-12 col-md-6 pt-4 text-start text-md-end\">\n                  <img decoding=\"async\" src=\"https:\/\/www.openx.com\/wp-content\/uploads\/2016\/12\/openx-case-study-cargurus.jpg\" alt=\"\" class=\"block-pdf-row__image\">\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"author":2,"featured_media":1478,"template":"","format":"standard","categories":[],"tags":[20,24],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CarGurus Scales Their Private Marketplace Deals for a 160% Revenue Increase<\/title>\n<meta name=\"description\" content=\"CarGurus Scales Their Private Marketplace Deals for a 160% Revenue Increase All Blog Events Webinars Case Studies Jobs Documentation Community Learn More\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/case-studies\/cargurus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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