{"id":784,"date":"2016-11-28T23:20:49","date_gmt":"2016-11-28T23:20:49","guid":{"rendered":"http:\/\/v2.openx.local\/case-studies\/under-armour-leverages-the-strength-of-openxs-ad-exchange-in-mobile\/"},"modified":"2023-07-10T08:10:46","modified_gmt":"2023-07-10T15:10:46","slug":"under-armour","status":"publish","type":"case-studies","link":"https:\/\/www.openx.com\/case-studies\/under-armour\/","title":{"rendered":"Under Armour Leverages the Strength of OpenX\u2019s Ad Exchange in Mobile"},"content":{"rendered":"
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Download Case Study<\/a><\/div>\n \n
Ad Exchange<\/a>, Mobile<\/a>, Publishers<\/a>, Yield<\/a><\/div>\n <\/div>\n
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Summary<\/h3>\n

Under Armour Connected Fitness integrated the OpenX BrandTag into their Android MyFitnessPal app in November 2015 and promoted us to the top of their Stack in January 2016.<\/p>\n

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Integration of the OpenX BrandTag, our mobile optimized JS Tag, took only one day.<\/p>\n

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Based on OpenX\u2019s strong performance, Under Armour Active Fitness is expanding the integration to all their fitness apps that cover a total of 160M registered users.<\/p>\n

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Under Armour Leverages the Strength of OpenX\u2019s Ad Exchange in Mobile<\/h3>

Under Armour Connected Fitness is the clear leader when it comes to fitness apps, with over 160M registered users across their four core properties: UA Record, Endomondo, MyFitnessPal and MapMyRun. These apps offer comprehensive tools to track health across five main areas: activity, nutrition, fitness, and sleep. Under Armour Connected Fitness was looking for ways to help them increase fill and revenue and made the decision to integrated with the OpenX Ad Exchange.<\/p>\n Download Case Study<\/a> <\/div>\n <\/div>\n

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