{"id":779,"date":"2018-01-23T06:00:18","date_gmt":"2018-01-23T06:00:18","guid":{"rendered":"http:\/\/v2.openx.local\/case-studies\/how-venatus-media-lifted-revenue-on-high-impact-formats-through-openx-pmp\/"},"modified":"2023-07-10T08:06:14","modified_gmt":"2023-07-10T15:06:14","slug":"how-venatus-media-lifted-revenue-on-high-impact-formats-through-openx-pmp","status":"publish","type":"case-studies","link":"https:\/\/www.openx.com\/case-studies\/how-venatus-media-lifted-revenue-on-high-impact-formats-through-openx-pmp\/","title":{"rendered":"How Venatus Media Lifted Revenue on High-Impact Formats through OpenX PMP"},"content":{"rendered":"<section class=\"block-summary my-5\">\n  <div class=\"container\">\n    <div class=\"row justify-content-center\">\n      <div class=\"col-12 col-md-4\">\n                  <div class=\"block-summary__logo\">\n            <img decoding=\"async\" src=\"https:\/\/www.openx.com\/wp-content\/uploads\/2018\/01\/logo-venatus-media.png\" alt=\"\" \/>\n          <\/div>\n        \n                            <div class=\"mt-4\"><a href=\"https:\/\/22798272.fs1.hubspotusercontent-na1.net\/hubfs\/22798272\/Case%20Studies\/openx-case-study-venatus-media.pdf\" class=\"btn btn--small\">Download Case Study<\/a><\/div>\n        \n                  <div class=\"small mt-4\"><a href=\"https:\/\/www.openx.com\/tag\/pmp\/\" rel=\"tag\">PMP<\/a>, <a href=\"https:\/\/www.openx.com\/tag\/private-marketplaces\/\" rel=\"tag\">Private Marketplaces<\/a><\/div>\n              <\/div>\n      <div class=\"col-12 col-md-8 col-lg-7 offset-lg-1 mt-5 mt-md-0\">\n        <h3 class=\"meta mb-3\">Summary<\/h3>\n                  <p class=\"fs-4 lh-sm\">Venatus Media chose OpenX as a top tier header bidder partner and PMP partner, especially for their 970\u00d7250 units<\/p>\n          <hr>\n                  <p class=\"fs-4 lh-sm\">The OpenX dedicated team, including a yield specialist, worked proactively with Venatus to determine a floor price strategy and grow revenue<\/p>\n          <hr>\n                  <p class=\"fs-4 lh-sm\">Overall results were a 25% increase in programmatic revenue and 2X CPMs in PMP<\/p>\n          <hr>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"block-pdf-row-block_4f5a02c9d6007238fa132df63d1f6ffd\" class=\"block-pdf-row bg-aqua-haze\">\n  <div class=\"container\">\n    <div class=\"row align-items-center\">\n      <div class=\"col-12 col-md-6 \">\n        <div class=\"block-pdf-row__description py-3\">\n          <h3 class=\"h4\">How Venatus Media Lifted Revenue on High-Impact Formats through OpenX PMP<\/h3>                    <p>Venatus Media is Europe\u2019s leading entertainment sales house, with a portfolio containing the world\u2019s biggest entertainment gaming sites and apps, reaching a global audience of 100+ million.<\/p>\n          <a href=\"https:\/\/22798272.fs1.hubspotusercontent-na1.net\/hubfs\/22798272\/Case%20Studies\/openx-case-study-venatus-media.pdf\" class=\"btn btn--small mt-3\">Download Case Study<\/a>        <\/div>\n      <\/div>\n      <div class=\"col-12 col-md-6 pt-4 text-start text-md-end\">\n                  <img decoding=\"async\" src=\"https:\/\/www.openx.com\/wp-content\/uploads\/2018\/01\/openx-case-study-venatus-media.jpg\" alt=\"\" class=\"block-pdf-row__image\">\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"author":2,"featured_media":1448,"template":"","format":"standard","categories":[],"tags":[19,20],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Venatus Media Lifted Revenue on High-Impact Formats through OpenX PMP<\/title>\n<meta name=\"description\" content=\"Venatus Media is Europe&#039;s leading entertainment sales house, with a portfolio containing the world&#039;s biggest entertainment gaming sites, reaching a global audience of 100+ million.\" \/>\n<meta name=\"robots\" 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