- Three Sides to Viewability


Three Sides to Viewability Hero - Three Sides to Viewability

Webinar

September 25, 2014

Three Sides to Viewability

Explore the effects and challenges of viewability on the marketplace from three different perspectives within the digital ad ecosystem: advertisers, publishers and third-party providers. The following webinar was hosted in partnership with OpenX, Integral Ad Science and Quantcast.

In this webinar, we cover the following key topics:

  • Current landscape, statistics and trends
  • Measurement methodologies for display, mobile and video
  • Helpful tips to take advantage of viewability
  • Q&A with OpenX, Integral Ad Science and Quantcast

Speakers:
Ravi Patel – Product and Strategy Manager for Integral Ad Science
David Grant – Director of Product for Quantcast
John Murphy – VP of Market Quality for OpenX

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