- Walled Gardens VS. Open Web Research Report 2020 - UK

Walled Garden
vs. Open Web
Research Report
UK Edition

See how consumers view the open web vs. walled gardens and learn how the open web can be better leveraged by brand marketers for a more balanced marketing mix.


Download the Report

OX WalledGardenReport HeroImage UK 1 - Walled Gardens VS. Open Web Research Report 2020 - UK

In collaboration with The Harris Poll, OpenX conducted a nationwide study with 1000 UK consumers.

Key findings from the research have been remarkable and further proves that marketers have been over-indexing their spend on Walled Gardens when compared to the Open Web.
- Walled Gardens VS. Open Web Research Report 2020 - UK

84%

of consumers turn to the Open Web for information on a business

- Walled Gardens VS. Open Web Research Report 2020 - UK

85%

of consumers turn to the Open Web for products to buy

- Walled Gardens VS. Open Web Research Report 2020 - UK

81%

of consumers turn to the Open Web for ideas on gifts

OX2020 WGReport UKCharts 4 - Walled Gardens VS. Open Web Research Report 2020 - UK

Consumers Find Advertisements on the Open Web More Relevant than Advertisements on Walled Gardens

When compared to walled gardens like Facebook, Instagram, YouTube, and Amazon, the open web is the place where consumers are most likely to find ads that are relevant to them.


OX2020 WGReport UKCharts 3 - Walled Gardens VS. Open Web Research Report 2020 - UK

The Open Web is where consumers find advertisements to be most impactful

Consumers find Open Web advertisements to be the most impactful when compared to Walled Gardens like Facebook, Instagram, YouTube, and Amazon.


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