June 5, 2017

Featured Thought Leadership

How to Leverage Data for Programmatic Direct

Data powers programmatic advertising and can be a powerful tool for improving performance. But data is complicated! We’ll help simplify things in this guide, with data basics and strategies for maximising data for Programmatic Direct campaign success.


February 13, 2017

Thought Leadership

Digiday WTF Header Bidding Quick Read

Header bidding: what was once a simple hack to help publishers monetize, has evolved into a full-fledged industry practice that’s leveling the playing field between publisher and advertiser. With header bidding, publishers can avoid the RTB waterfall.


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