June 5, 2017
Featured Thought Leadership
Data powers programmatic advertising and can be a powerful tool for improving performance. But data is complicated! We’ll help simplify things in this guide, with data basics and strategies for maximising data for Programmatic Direct campaign success.
February 13, 2017
Digiday WTF Header Bidding Quick Read
Header bidding: what was once a simple hack to help publishers monetize, has evolved into a full-fledged industry practice that’s leveling the playing field between publisher and advertiser. With header bidding, publishers can avoid the RTB waterfall.