February 13, 2017
Featured Thought Leadership
Header bidding: what was once a simple hack to help publishers monetize, has evolved into a full-fledged industry practice that’s leveling the playing field between publisher and advertiser. With header bidding, publishers can avoid the RTB waterfall.
March 7, 2016
IAB Mobile Programmatic Playbook: A Comprehensive Guide to Mobile Programmatic for Digital Buyers, Sellers, and Publishers
The Mobile Programmatic Playbook is an introduction to the mobile programmatic buying space for anyone looking to understand more about the market and specifically where mobile programmatic media differs from others forms of programmatic advertising.