July 25, 2017
Featured Thought Leadership
Wouldn't it be great to combine the benefits of direct deals with the efficiency of programmatic? Watch the video to learn about the new way to do guaranteed deals.
June 7, 2017
WTF is Real-Time Guaranteed?
Programmatic has changed the way buyers and sellers trade inventory, but it hasn’t changed the attitudes of either side of the media equation. Publishers still want more certainty about revenue and buyers still want more access to data about the audiences they’re reaching. In trying to offer the best of both worlds, programmatic tech has evolved more permutations than the Galapagos finches.