June 7, 2017
Featured Thought Leadership
Programmatic has changed the way buyers and sellers trade inventory, but it hasn’t changed the attitudes of either side of the media equation. Publishers still want more certainty about revenue and buyers still want more access to data about the audiences they’re reaching. In trying to offer the best of both worlds, programmatic tech has evolved more permutations than the Galapagos finches.
March 8, 2017
WTF is a PMP?
In this guide, we’ll take a look at the development of PMPs from the primordial swamp of RTB to the rarefied private markets where only the topmost tier of digital inventory is exchanged. We’ll also look at some of the factors driving adoption, explore the global penetration of PMPs and take into account some of the factors that might be slowing down adoption.