July 25, 2016
What’s so great about header bidding?
Header bidding has become a hot topic but like many programmatic technologies there are few that fully understand it. Over 50% of publishers are using header bidding to drive competition and fill rates but buyers are still unsure on its benefits and how it can help provide them with a complete view of all publisher inventory and more.
In a recent article for the IAB, Andrew Buckman, Managing Director UK at OpenX wrote about header bidding, why it matters for buyers and what the challenges are.
Read the full IAB article to understand what makes header bidding so great, how the technology works and to discover what’s next for digital advertising.
As always if you have any questions about header bidding, or for anything else, please contact usand a member of our team will be happy to help.
The OpenX Team