August 23, 2016

What Programmatic Direct Means for Marketing Strategies

In a recent article for Warc, Andrew Buckman, Managing Director UK at OpenX discussed how programmatic direct has become the industry’s answer for executing inventory based deals – filling the space between the traditional handshake and programmatic.

Programmatic direct offers greater control of digital advertising revenue, creating a significant level of appeal for sellers. City A.M, the latest OpenX publisher partner to adopt an entirely automated method of selling guaranteed ad space via programmatic technology, has already started to experience amazing results.

Buckman explores what programmatic direct means for marketersand their strategies, and how to fully realise its benefits.

Read the full article on Warc to learn about the benefits of programmatic direct, how it boosts publisher yield while increasing choice and transparency for buyers, why it matters for marketers and what’s next.

If you have any questions about programmatic direct, please contact us and a member of our team will be happy to help.

Happy reading!
The OpenX Team