July 28, 2016

The Need for Speed in Digital Advertising: Q&A with Caleb Sotelo, Director of Labs, OpenX

Why has speed emerged as an important topic now and what does the speed load of a page indicate? In a Q&A with ExchangeWire, Caleb Sotelo, Director of Labs, OpenX discussed the need for speed in digital advertising and how the more often-than-not neglected issue of page-load speed is as important as aesthetics when it comes to consumer engagement and is directly linked to your bottom line – to ignore it is at your own risk.

It has become apparent that there are certain challenges the digital advertising industry is facing and Sotelo explains the reasons why speed matters, from a seamless consumer experience through to the critical value eliminating latency represents in the ongoing operations of the entire online advertising ecosystem.

Read the full Q&A on ExchangeWire to understand how much emerging technologies play a part in speed load, why it matters for both publishers and advertisers and importantly what can be done to address the need for speed.

As always if you have any questions about header bidding, or for anything else, please contact usand a member of our team will be happy to help.

Happy reading!
The OpenX Team