August 31, 2016
What to expect from OpenX at dmexco 2016
Europe’s biggest digital marketing conference and exhibition – dmexco – will be landing in Cologne, Germany on the 14th September 2016. Attracting more than 50,000 visitors, over 500 international top speakers, and 250 hours of content sessions across 15 stages, the event is a must-attend for anyone working in the advertising, publishing, and marketing sectors.
The theme of dmexco, Digital is everything, not everything is Digital, explores how digital media has saturated our daily lives, and the endless opportunities this provides. The event will look towards the future, identifying the key trends and innovations that are set to dominate the landscape.
OpenX will be exhibiting at B059-C058, Hall 8, and we have a series of exciting and informative events planned.
The first is a workshop titled, Header Bidding: Lessons Learnt and What’s Next.
Header bidding has transformed the digital advertising industry, with 70% of publishers now using the technique. The session will explore:
- How header bidding has impacted publisher’s monetisation strategies
- Best practices for achieving maximum yield
- Managing multiple header tags through the use of containers
- What’s next in header bidding as the technology is applied to mobile and video
- The relationship with header bidding and Google’s Enhanced Dynamic Allocation
Join Jason Fairchild, CRO and Co-Founder at OpenX, Qasim Saifee, SVP of Monetisation atOpenX, Hannah Buitekant, GM, Programmatic, Mobile, Video at MailOnline, Serhan Günes, Head of Advertising & Partnerships at eBay Kleinanzeigen, and Patrick McCann, Vice President, Data Science at CafeMedia for this exclusive workshop moderated by Alison Fennah, Executive Business Advisor at IAB Europe.
Date: Wednesday 14th September
Time: 11:00am – 11:45am
Location: Seminar 3 in Hall 5
Ahead of our workshop with MailOnline, eBay Kleinanzeigen and Cafe Media, watch our video onThe Evolution of Header Bidding and the Rise of Containers.
Of course no dmexco is complete without a party. The OpenX Happy Hour will be held at our stand (B059-C058, Hall 8) on Wednesday 14th September at 5:00pm- 6.30pm. Expect delicious cocktails and canapés!
On the final day, OpenX is excited to be part of the panel discussion, The Battle Field: Walled Garden versus Open Grounds?, featuring Jason Fairchild, CRO and Co-Founder, OpenX, Andrew Bloom, SVP International Sales and Business Development, Sizmek, Paul Coffey, Director Platform Solutions EMEA, Google, and Benoit Cacheux, Global Head of Digital & Innovation,Zenith.
The panel will explore whether the grass is greener in a walled garden, or whether open grounds in the media landscape are the only way to allow innovation, and provide a balanced ecosystem with fair pricing.
Date: Thursday 15th September
Time: 1:40pm – 2:15pm
Location: The Debate Hall in Hall 6
Remember to follow us on Twitter @OpenX and tune into our hashtag #OpenXatdmexco
See you there!
The OpenX Team