Blog

October 2, 2015

Advertising, the Internet of Things and the Programmatic Promise [Infographic]

By 2020 there will be nearly 50 billion Internet connected devices in the world.

So, how will this growth of the Internet of Things affect programmatic advertising? Simply, advertisers will have the power to reach the right person, on the right device at the right time.

2015-10-02_openx-programmatic-advertising-iot-infographic