July 6, 2017

Featured Blog

Ads.txt: Another Step Towards a Clean and Transparent Digital Ad Ecosystem

On June 27, the IAB Tech Lab released the final ads.txt spec as part of their efforts to crack down on arbitraged inventory and domain spoofing. This text file standard provides a simple way for buyers to check whether inventory from a particular source has been authorized for sale by the domain owner. Since the IAB announced this development, publishers, buyers and technology providers in the middle have been figuring out how and when to adopt ads.txt, or if they should at all.

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