OpenX Product

OpenX Product

OpenX Bidder

The Highest Yielding Header Bidding Solution


Empowering Publishers

OpenX Bidder was first to introduce header bidding to publishers and
remains the highest performing solution available.
Increased Competition and Participation
Increased Competition and Participation

Experience strong competition from secure, high quality demand partners, including 100% of the AdAge top 100 advertisers.

Dynamic Bids
Dynamic Bids

Fully optimise the value of every impression prior to any ad server decisioning.

Superior Technology
Superior Technology

Eliminate passbacks that create discrepancies and drive down revenue.

Programmatic Direct Opportunities
Programmatic Direct Opportunities

Combine the premium value of Private Marketplaces and Real-Time Guaranteed with the technology of header bidding for optimal deal performance.

OpenX Bidder Video

The highest yielding header bidding solution in the business.

  • Quite simply, it worked. We’ve seen such high CPMs that it’s like OpenX Bidder is our 2nd most successful salesperson.

    Martin Calhoun, Director, Digital Advertising Operations and Yield Management, Philadelphia Media Network

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  • We found that OpenX Bidder adds 24% more users and 16% more so-called ‘high-value’ users to what tag-based publishers already provided.

    Tanuj Joshi, Vice President, Global Media Partnerships, MediaMath

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  • With our dedicated OpenX Yield Analyst, we saw a 30-40 percent lift in revenue from OpenX Bidder in just a few weeks.

    Marc Ropelato, Director of Programmatic Revenue, Purch

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OpenX Bidder

OpenX Bidder

By connecting to the most powerful programmatic marketplace in the world – the OpenX Ad Exchange – publishers immediately experience increased competition from premium brands for their impressions. The results are dynamic bids and smarter decisioning that help publishers and app developers optimise the value of every impression.


News & Documentation

Recent news on OpenX and product documentation,
including product information, how-to, setup and more.

In the News

Header bidding: How a Simple Hack Became…

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In the News

What’s so Great About Header Bidding?

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In the news

Header Bidding Levels Playing Field for Publishers…

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Digiday & OpenX WTF Header Bidding Quick Read

Digiday & OpenX WTF Header Bidding Quick Read

Header bidding: what was once a simple hack to help publishers monetise, has evolved into a full-fledged industry practice that’s leveling the playing field between publisher and advertiser. Download this guide to learn how header bidding works, how it’s transforming RTB and what the future holds.


Download Guide

OpenX Blog

The latest innovations, insights and trends in ad tech.
Everything You Need to Know About Header Bidding

Everything You Need to Know About Header Bidding

Header Bidding continues to take our industry by storm. When this infographic was first created in 2015 there was a lot of confusion about what header bidding is, how it works, and why the industry should be paying attention. Since then header bidding has evolved but sometimes everyone can benefit from brushing up on the fundamentals.


Download Infographic

Driving superior monetisation for publishers & app developers and maximising value for brands & marketers.

Quality. Experience. Scale. Technology.


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