OpenX Product

OpenX Product

OpenX Ad Server

Making the Best Decisions for Your Ad Inventory

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- OpenX Ad Server: Produce the Best Decisions for Ad Inventory

Execute direct and programmatic campaigns with finesse

The OpenX Ad Server is a complete digital advertising solution that lets publishers sell, manage and deliver their inventory across all formats and screens.
Maximise Yield
Maximise Yield

The OpenX Ad Server is integrated into the OpenX Ad Exchange with dedicated Yield Specialists to optimise setup.

Quality Experience
Quality Experience

Advanced pacing controls and in-house marketplace quality team ensure safety. Enjoy an intuitive UI, a dedicated 24/7/365 support team, and an OpenX Community of over 1,500+ users.

Personalise Preferences
Personalise Preferences

Customise anything from ad selection logic to reporting variables, and integrate via API with your preferred vendors to build the ecosystem the way you want it.

Optimised-for-Programmatic
Optimised-for-Programmatic

Complement your direct campaigns with programmatic: the OpenX Ad Server is the first to support a header bidding line item and guaranteed programmatic selling tools built into the UI.

OpenX Ad Server

OpenX Ad Server

The OpenX Ad Server employs advanced forecasting tools that include multi-variant, ad unit level analysis, real-time inventory data, and incorporation of multiple targeting and seasonality variables. Publishers can look at their advertising model from every possible angle.


  • We had a seamless transition to the OpenX Ad Server, and we saw an immediate lift in revenue.

    Stephanie Snow, Vice President of Ad Operations, Intermarkets

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    - OpenX Ad Server: Produce the Best Decisions for Ad Inventory
  • Quite simply, it worked. We’ve seen such high CPMs that it’s like OpenX Bidder is our 2nd most successful salesperson.

    Martin Calhoun, Director, Digital Advertising Operations and Yield Management, Philadelphia Media Network

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    - OpenX Ad Server: Produce the Best Decisions for Ad Inventory
  • OpenX has been a strategic and trusted revenue source for us, providing new and innovative solutions to help us monetize our inventory and stay ahead of the curve.

    Cory Wheeler, Head of Programmatic Advertising, Graphiq

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    - OpenX Ad Server: Produce the Best Decisions for Ad Inventory

News & Documentation

Recent news on OpenX and product documentation,
including product information, how-to, setup and more.
- OpenX Ad Server: Produce the Best Decisions for Ad Inventory

Product Documentation

Getting Started with Header Bidding Line Items

View Documentation
- OpenX Ad Server: Produce the Best Decisions for Ad Inventory

In The News

OpenX Launches Header Bidding Line Item…

View Press Release
- OpenX Ad Server: Produce the Best Decisions for Ad Inventory

Product Documentation

Getting an Ad Tag for an Ad Unit

View Documentation

OpenX Blog

The latest innovations, insights and trends in ad tech.
How OpenX Keeps Partners Safe from Attacks Like Methbot
December 23, 2017

OpenX Blog

How OpenX Keeps Partners Safe from Attacks Like Methbot
Combating Fraud: A View from the Front Lines
November 22, 2016

OpenX Blog

Combating Fraud: A View from the Front Lines
OpenX Introduces Real-Time Guaranteed
January 25, 2016

OpenX Blog

OpenX Introduces Real-Time Guaranteed
- OpenX Ad Server: Produce the Best Decisions for Ad Inventory

Driving superior monetisation for publishers & app developers and maximising value for brands & marketers.

Quality. Experience. Scale. Technology.

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- OpenX Ad Server: Produce the Best Decisions for Ad Inventory