OpenX Product

OpenX Product

OpenX Ad Exchange

Driving Superior Monetisation


The highest quality programmatic ad marketplace,
purposefully built for supply partners

The OpenX Ad Exchange provides publishers and app developers complete control over their entire advertising platform with superior customer support and dedicated Yield Analysts.
Unparalleled Experience
Unparalleled Experience

OpenX pioneered the Real Time Bidding Advertiser Marketplace and currently provide 1,200+ publishers and 50,000+ mobile apps access to the budgets from 34K+ advertisers and 400+ Buyers. The OpenX Ad Exchange generates 60B+ bids per day across 190 countries.

Powerful Monetisation
Powerful Monetisation

OpenX powers the largest independent ad exchange, which drives superior revenue for our supply partners entire inventory portfolios. The OpenX Ad Exchange comes equipped with built in demand from 100% of the top 100 AdAge Advertisers, accessing all screens and ad formats.

Progressive Technology
Progressive Technology

OpenX introduced heading bidding and continues to develop ad technology that drives the industry forward. We offer a full suite of cutting-edge solutions with customer support, designed to increase revenue across all screens and formats.

Superior Service
Superior Service

OpenX provides partners with boutique level service, including dedicated Account Management teams, access to Yield Specialists to optimise setup and maximise revenue, technical advisors to help with integrations and a support Community with over 1,500+ users and detailed product documentation.

Highest Quality Standards

Highest Quality Standards

The OpenX Ad Exchange is certified “Against Piracy” under TAG’s Program Inventory Quality Guidelines. OpenX is a key contributor to the recently introduced “Certified Against Malware” program and is one of a select group of companies to complete the thorough review process to meet TAG’s rigorous anti-fraud standards: • Certified Against Fraud • Certified Against Piracy • Inventory Quality Guidelines • TAG Registered The OpenX Ad Exchange consistently ranks high on the Pixalate Global Seller Trust Index across all three categories: US, International and Mobile App.


Ad Exchanges Are (not) All The Same White Paper

Ad Exchanges Are (not) All The Same White Paper

Programmatic ad exchanges have become an increasingly powerful revenue generator for online publishers and advertisers, and their role in online advertising continues to grow. Trillions of transactions now take place in programmatic exchanges each year, with ad revenues exceeding $14 billion in 2015 and expected to reach $36 billion by 2019.


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  • The market is changing rapidly and we needed to be ready to engage with buyers across the spectrum. OpenX helped us get there.

    Ben Harman, Director of Advertising Operations, CarGurus

    Watch Video
  • Quite simply, it worked. We’ve seen such high CPMs that it’s like OpenX Bidder is our 2nd most successful salesperson.

    Martin Calhoun, Director, Digital Advertising Operations and Yield Management, Philadelphia Media Network

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  • OpenX has been a strategic and trusted revenue source for us, providing new and innovative solutions to help us monetize our inventory and stay ahead of the curve.

    Cory Wheeler, Head of Programmatic Advertising, Graphiq

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  • We had a seamless transition to the OpenX Ad Server, and we saw an immediate lift in revenue.

    Stephanie Snow, Vice President of Ad Operations, Intermarkets

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News & Documentation

Recent news on OpenX and product documentation,
including product information, how-to, setup and more.

In the News

OpenX Launches Header Bidding Line Item…

View Press Release

Product Documentation

Getting Started with The OpenX Ad Exchange

View Documentation

In the news

Header Bidding: How a Simple Hack Became…

View Article

OpenX Blog

The latest innovations, insights and trends in ad tech.
OpenX Bidder

OpenX Bidder

The Highest Yielding Header Bidding Solution

By connecting to the most powerful programmatic marketplace in the world – the OpenX Ad Exchange – publishers immediately experience increased competition from premium brands for their impressions.


Explore Product

Driving superior monetisation for publishers & app developers and maximising value for brands & marketers.

Quality. Experience. Scale. Technology.


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