Thought Leadership

July 25, 2018

The Consumer Engagement Crossroads: Getting consumers to opt in, before they opt out

Consumers have spoken. In collaboration with the Mobile Marketing Association (MMA) and MediaMath, OpenX has released compelling new research on the benefits of opt-in video, the new preferred method of mobile engagement for consumers. Uncover the results of a nationwide survey of brand marketers and consumers that highlight the effectiveness of opt-in video, the mindset of brands in regards to the new ad format, and the opportunity to expand opt-in video beyond gaming.

Highlights include:

  • 80% of consumers prefer opt-in video ads to other forms of advertising
  • 2/3rds of consumers would be open to watching a 15 second ad for retailer discounts, free music, free video, or in-app gaming rewards
  • 65% of marketers plan to increase spend in opt-in video next year