2019 Holiday Shopping Report

Identify key trends and insights that can help your business maximize on this year’s holiday shopping season.

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In collaboration with The Harris Poll, OpenX conducted a nationwide study looking at consumer shopping ahead of 2019’s holiday season

The research surveyed 2000 U.S. adults who plan to shop during this holiday season. A few of the findings include:


of consumers have begun their holiday shopping by September


is the amount shoppers plan to spend this holiday season


of shoppers feel Cyber Monday offers the best deals of the year

This 15 minute online survey was conducted on behalf of OpenX in August 2019 by The Harris Poll with a sample size of 2,000 people.

Shopping is Now Digital-First

For the first time in The Harris Poll/OpenX polling, a majority of shopping is now expected to happen digitally, as opposed to in-store during this holiday season. One in every five dollars spent this holiday season will happen on a mobile device.

Key Demographics Like Millennials Are Driving Spend

For many marketers, millennials will determine the success or failure of their holiday campaigns. Compared to other demographics, millennials are 50% more likely to spend more in 2019 than they did in 2018, and overall, millennials will spend 25% more than baby boomers.

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