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The WiR: The Trade Desk Reports Record $112 Revenue in Q2, Tribune Media Kills Off $3.9 Billion Sinclair Merger, and OpenX Releases Video Header Bidding

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PreBid by OpenX; Adjust Expands to India

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We Must Fix The Runaway Infrastructure Chain Before It Derails The Programmatic Market

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The future of header bidding lies in transparency

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Google’s header bidding tool exits beta

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Google rolls out Exchange Bidding for all publishers using DFP

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Google’s Header Bidding-Like Tool Becomes Available To All

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Google announces full rollout of Exchange Bidding to counter header bidding rise

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Google Discloses Results Of ‘Exchange Bidding,’ Boosts Publisher Yield >40%

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OpenX says Google’s Exchange Bidding has led to 48% revenue lift for publishers
February 15
2018

Press Release

February 15, 2018

Google & OpenX Release Study Showing Publisher Partners Experience 48% Revenue Lift Through Google Exchange Bidding Collaboration

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When More Isn’t Merrier: Why Redundant Header Bidders are Destabilizing Digital Advertising